Remote Senior Qualitative Ads Researcher — Lead Strategy

Ladders; United States; À distance; USD 164 000 - 337 000; Plein temps

Avantages offerts par ce poste

Flexible remote work

Equity eligibility

Inclusive workplace culture

Résumé du poste

Ladders is seeking a Sr. Staff Qualitative Product Researcher, Ads, to lead strategic qualitative research across advertising experiences.

You will partner with cross-functional teams to shape questions, synthesize findings, and translate insights into actionable recommendations for leadership. Remote role with a strong mix of strategy and mentorship, guiding the research agenda, elevating craft, and applying AI tools to enhance workflows.

Qualifications

• Minimum 7 years of qualitative or mixed-methods user research experience, preferably in advertising or B2B/B2C platforms.
• Deep expertise in interviews, ethnography, and usability testing.
• Experience conducting mixed-methods studies with Data Science collaboration.
• Strong executive communication for presenting insights to senior leaders.
• Ability to thrive in ambiguity and define research agendas with minimal direction.
• Proven collaboration with PMs, Designers, and Engineers; interest in AI-enabled workflows.

Responsabilités

• Lead high-impact qualitative research in strategic advertising areas from end to end.
• Uncover advertiser and user problems and translate them into business opportunities.
• Shape the research agenda by prioritizing key questions with cross-functional teams.
• Choose qualitative methods and partner on mixed-methods studies for insights.
• Influence product strategy by delivering actionable recommendations to leadership.
• Assess ongoing research investment and advocate for resources.
• Provide vision for large collaborative research initiatives and align stakeholders.
• Mentor and elevate the qualitative research craft within the team.

Connaissances

Qualitative research

Mixed-methods

Executive communication

Cross-functional collaboration

Ambiguity tolerance

AI in research

Creative experimentation

Description du poste

Ladders is seeking a Sr. Staff Qualitative Product Researcher, Ads, to lead strategic qualitative research across advertising experiences.

You will partner with cross-functional teams to shape questions, synthesize findings, and translate insights into actionable recommendations for leadership. Remote role with a strong mix of strategy and mentorship, guiding the research agenda, elevating craft, and applying AI tools to enhance workflows.