Senior Qualitative Researcher, Ads Strategy & Insights

Pinterest, Inc.; San Francisco (CA); Hybrid; USD 164,000 - 337,000; Full time

Job summary

Pinterest, Inc. is seeking a Sr. Staff Qualitative Researcher to lead research in high-priority ads areas.

You will embed in complex problem spaces, uncover advertiser and Pinner needs, and define a strategic learning agenda. You’ll partner with Product, Design, and Engineering, presenting insights to senior leadership and guiding investment decisions. Minimum 7 years in qualitative/mixed-methods research with staff-level experience in a product org.

Qualifications

• 7+ years in qualitative or mixed-methods user research, staff/senior staff level preferred.
• Fluency with a broad qualitative toolkit and mixed-methods collaboration.
• Ability to influence product strategy with strong storytelling.

Responsibilities

• Lead high-impact qualitative research in strategic ads areas.
• Embed in high-priority problem spaces and own full research cycle.
• Identify deep advertiser and user needs and translate into opportunities.
• Shape the research agenda with cross-functional partners.
• Use a range of qualitative methods and partner on mixed-methods studies.
• Influence strategy and roadmap with actionable recommendations.

Skills

Qualitative research

Staff-level leadership

Executive communication

Mixed-methods

Collaboration with PMs/Designers/Eng

AI tools awareness

Education

Bachelor's degree in a relevant field

Tools

AI research tools

Job description

Pinterest, Inc. is seeking a Sr. Staff Qualitative Researcher to lead research in high-priority ads areas.

You will embed in complex problem spaces, uncover advertiser and Pinner needs, and define a strategic learning agenda. You’ll partner with Product, Design, and Engineering, presenting insights to senior leadership and guiding investment decisions. Minimum 7 years in qualitative/mixed-methods research with staff-level experience in a product org.