Senior Qualitative Research Leader - Ads & AI Strategy

Pinterest; Seattle (WA); On-site; USD 164,000 - 337,000; Full time

Job summary

Pinterest is seeking a Sr. Staff Qualitative Researcher to lead high-impact research across ads, embedding in key problem spaces to uncover advertiser and user needs.

You will partner with Product, Design, and Engineering, synthesize insights, and present to senior leadership, shaping the ads roadmap and the Pinner experience. You will guide a learning agenda, mentor other researchers, and leverage AI tools to land insights faster.

Qualifications

• 7+ years of experience in qualitative or mixed-methods user research.
• Experience leading staff or senior staff level research in a product organization.
• Deep expertise across the qualitative toolkit.
• Experience partnering with Data Science and quantitative UX Research.
• Ability to influence product strategy with strong storytelling and recommendations.
• Bachelor's degree in a relevant field.

Responsibilities

• Embed in high-priority problem spaces and own the full research cycle from discovery to influence on product decisions.
• Uncover advertiser and user problems and translate them into opportunities for the business.
• Shape the research agenda with cross-functional partners across Product, Design, Engineering, Data Science, and UX Research.
• Plan, field, and synthesize research using qualitative methods and mixed-methods studies.
• Deliver actionable recommendations and written POVs to leadership to guide product direction.
• Assess where sustained research investment is warranted and advocate for appropriate funding.
• Leverage AI tools to enhance research workflows, synthesis, and storytelling for faster insights.
• Lead cross-team research initiatives and mentor other researchers to raise qualitative craft.
• Collaborate with PMs, Designers, Engineers, and data scientists to build trust and impact.

Skills

Qualitative Research

Mixed-Methods

Executive Communication

Cross-Functional Collaboration

AI in Research

Mentorship

Education

Bachelor's degree in a relevant field

Tools

AI research tools

Job description

Pinterest is seeking a Sr. Staff Qualitative Researcher to lead high-impact research across ads, embedding in key problem spaces to uncover advertiser and user needs.

You will partner with Product, Design, and Engineering, synthesize insights, and present to senior leadership, shaping the ads roadmap and the Pinner experience. You will guide a learning agenda, mentor other researchers, and leverage AI tools to land insights faster.