Remote: Senior PPC & SEO Strategy Lead

Blacksmith Agency; Philadelphia (Philadelphia County); On-site; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Google Ads Specialist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization, with a hybrid remote setup that spans the USA, Canada and beyond.

You will join sales calls, oversee internal and external specialists, build performance roadmaps and ensure

Qualifications

• 4–7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, GSC, keyword research tools, and optimization.
• Ability to articulate strategic recommendations to clients and account executives.
• Track record supervising execution teams and delivering quality.
• Sharp analytical skills to diagnose performance issues quickly.

Responsibilities

• Lead strategy for PPC and SEO across multiple industries.
• Join sales calls to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC strategy

SEO strategy

Google Ads

GA4

Campaign optimization

Cross-team leadership

Tools

Google Ads

GA4

Google Search Console

Keyword Research Tools

Paid Media Optimization

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Google Ads Specialist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization, with a hybrid remote setup that spans the USA, Canada and beyond.

You will join sales calls, oversee internal and external specialists, build performance roadmaps and ensure