Remote Senior Performance Marketing Strategist

Blacksmith Agency LLC; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

Blacksmith Agency is hiring a Performance Marketing Specialist to own strategy, performance and client-facing leadership across paid search, paid social, SEO and CRO. This is a hybrid strategic and operational role that involves joining sales calls, overseeing internal and external specialists, and shaping growth roadmaps for a diverse client portfolio.

You will manage campaigns across Google Ads, Meta, Microsoft and organic search, ensuring QA, attribution accuracy and measurable outcomes.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels at the same time.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC/SEO strategy

Multi-channel management

Analytics & attribution

Client-facing leadership

Paid search

Paid social

Conversion rate optimization

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is hiring a Performance Marketing Specialist to own strategy, performance and client-facing leadership across paid search, paid social, SEO and CRO. This is a hybrid strategic and operational role that involves joining sales calls, overseeing internal and external specialists, and shaping growth roadmaps for a diverse client portfolio.

You will manage campaigns across Google Ads, Meta, Microsoft and organic search, ensuring QA, attribution accuracy and measurable outcomes.