Remote Senior Marketing Technology Lead

Agnello & Rogers; Phoenix, Northern (AZ, KY); Hybrid; USD 125,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Flexible benefits

401(k) plan

Job summary

Hinshaw & Culbertson LLP is seeking a Marketing Technology (Sr.) Manager to lead strategy, management, and optimization of the firm's marketing technology ecosystem, including CRM, email marketing, website CMS, experience management, analytics, and related platforms.

Reporting to the Director of Marketing, you will own core platforms, oversee administration, data quality, upgrades, and adoption, and partner with IT, vendors, and business partners to drive efficiency and informed decision making.

Qualifications

• Bachelor's degree required; relevant coursework or certifications in marketing, technology, business, data, or communications a plus.
• 6+ years of experience in marketing technology, marketing operations, CRM, digital marketing, or related roles, preferably in a law firm or professional services environment; senior-level candidates should bring deeper platform ownership and/or people leadership experience.
• Strong working knowledge of CRM, email marketing, website/content management, experience management, analytics, project management, and related marketing technology platforms.
• Experience improving CRM adoption, data quality, reporting, segmentation, mailing lists, and marketing workflows.
• Demonstrated ability to translate business needs into technology requirements, practical workflows, and clear implementation plans.
• Strong project management, problem-solving, and change management skills.
• Ability to work effectively with both technical and non-technical stakeholders, including attorneys, marketing colleagues, IT, finance, and outside vendors.
• Strong communication, training, documentation, and presentation skills.
• Excellent attention to detail, sound judgment, and discretion in handling confidential information.

Responsibilities

• Lead marketing technology strategy and roadmap aligned with firm priorities.
• Own core marketing platforms: CRM, email, website CMS, analytics, and related systems.
• Oversee platform administration, data hygiene, access, issue resolution, enhancements, integrations, and vendor coordination.
• Manage upgrades, testing, launches, and adoption plans.
• Develop dashboards, reports, and data tools to evaluate campaigns and engagement.
• Collaborate with IT, vendors, and stakeholders on integrations and governance.
• Document processes and provide training resources for tools.

Skills

CRM

Marketing operations

Data analytics

Project management

Stakeholder communication

Change management

Documentation

Education

Bachelor's degree

Tools

CRM platforms

Email marketing tools

Website CMS

Analytics tools

Data governance tools

Job description

Hinshaw & Culbertson LLP is seeking a Marketing Technology (Sr.) Manager to lead strategy, management, and optimization of the firm's marketing technology ecosystem, including CRM, email marketing, website CMS, experience management, analytics, and related platforms.

Reporting to the Director of Marketing, you will own core platforms, oversee administration, data quality, upgrades, and adoption, and partner with IT, vendors, and business partners to drive efficiency and informed decision making.