Remote Senior Marketing Partnerships – Gaming & Influencers

Razer Inc.; Northern (KY); Hybrid; USD 125,000 - 218,000; Full time

Job summary

Razer Inc. in the United States seeks a Senior Marketing Partnerships Manager (Remote) to lead creator, influencer, esports, and athlete strategies for Console, Audio, Controllers, and Mobile lines.

Develop integrated campaigns to boost awareness, engagement, and revenue through strategic partnerships and seeding programs. You will recruit and manage creators and KOLs, coordinate with regional and global teams, and define GTM plans for major launches.

Qualifications

• Minimum 8 years of product management and marketing experience in consumer electronics; gaming a plus.
• Experience creating and executing marketing plans across channels.
• Experience with PC or consumer electronics sales channels.
• Ability to write marketing copy and provide design direction.
• Strong cross-functional collaboration and communication.

Responsibilities

• Develop, own, and manage creator, influencer, esports, and athlete strategies for the Console division.
• Recruit and manage Console-focused creators, ambassadors, and KOLs; measure performance.
• Translate objectives into measurable programs driving awareness, engagement, and revenue.
• Lead GTM planning for influencer programs and major launches; seeding, activations, partnerships.
• Manage relationships with creators, esports orgs, athletes, and talent reps; drive ROI.

Skills

Influencer marketing

Partnership marketing

Esports partnerships

KOL management

Campaign planning

Negotiation

Cross-functional leadership

Marketing strategy

Product marketing

Data-driven decisions

Education

Bachelor's degree in Marketing or related discipline

Tools

Microsoft Office

Job description

Razer Inc. in the United States seeks a Senior Marketing Partnerships Manager (Remote) to lead creator, influencer, esports, and athlete strategies for Console, Audio, Controllers, and Mobile lines.

Develop integrated campaigns to boost awareness, engagement, and revenue through strategic partnerships and seeding programs. You will recruit and manage creators and KOLs, coordinate with regional and global teams, and define GTM plans for major launches.