Remote Senior Market & Brand Analytics Lead

BLR Holdings, Inc.; Arlington (VA); On-site; USD 51,000 - 85,000; Full time

Job summary

Cella by Randstad Digital is seeking a senior analytics consultant to act as a core strategic advisor for a global CPG powerhouse, turning complex commercial data into actionable narratives. This remote, contract role sits at the intersection of brand strategy, sales, and cross-functional leadership.

You will synthesize POS, panel, loyalty, and promotional data into prescriptive recommendations that guide executive decision-making.

Qualifications

• 5+ years in CPG client or agency-side analytics.
• Expertise with syndicated datasets: Circana/NielsenIQ, SPINS, Stackline.
• Strong data visualization and storytelling for cross-functional stakeholders.

Responsibilities

• Solve as a strategic SME with cross-functional teams to diagnose market drivers.
• Synthesize omni-channel data into prescriptive narratives driving action.
• Identify opportunities and deliver data-driven proposals with business impact.
• Establish data governance and forward-looking category forecasts.

Skills

CPG analytics

Data storytelling

Cross-functional leadership

Advanced Excel

Data visualization

Education

Bachelor's degree in Economics/Statistics/Mathematics/Data Analytics

Tools

Circana/NielsenIQ

SPINS

Stackline

POS data

Loyalty data

Job description

Cella by Randstad Digital is seeking a senior analytics consultant to act as a core strategic advisor for a global CPG powerhouse, turning complex commercial data into actionable narratives. This remote, contract role sits at the intersection of brand strategy, sales, and cross-functional leadership.

You will synthesize POS, panel, loyalty, and promotional data into prescriptive recommendations that guide executive decision-making.