Remote Senior Manager, Commercial Strategy

Shearer's Foods, Inc.; Massillon (OH); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Shearer’s Foods, Inc. is seeking a Senior Manager, Commercial Strategy to shape the future direction of the Cookies & Crackers business unit.

You will develop and execute strategic priorities that drive growth, profitability, and competitive advantage, while leading cross-functional teams across insights, sales, and execution. The role emphasizes data-driven decision making, whitespace identification, and collaboration with customer teams to translate strategy into actionable plans.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, or related field.
• 5+ years of experience in Commercial Strategy, Marketing, Category Strategy, or Sales Leadership within the CPG industry (food and beverage strongly preferred).
• Strong analytical and strategic thinking skills with the ability to synthesize data into clear, actionable insights.
• Experience with competitive assessments, whitespace identification, and long-term strategic planning.
• Skilled in cross-functional collaboration with Sales, Finance, Category Management, R&D, and Supply Chain.
• Demonstrated ability to manage multiple priorities in a fast-paced, dynamic environment.
• Excellent communication, presentation, and stakeholder management skills.

Responsibilities

• Lead Channel and Customer execution of the Commercial strategic pillars, ensuring alignment with enterprise goals.
• Support development of the annual situational assessment and strategy plan, integrating market, consumer, and competitive insights.
• Build mid- and long-term business unit outlooks that anticipate regulatory, customer, and consumer trends, and translate them into actionable strategies.
• Drive development of channel and customer strategies to maximize growth and profitability through CBP processes and tools.
• Partner with Sales and Category Leadership to create Business Unit Plans that identify priorities, targets, and success measures.
• Lead customer strategy engagement, ensuring strategies translate into Joint Business Planning inputs and outcomes.
• Identify whitespace opportunities by business unit across customers, channels, and categories, and develop strategies to capture them.
• Oversee sales drives and promotions, ensuring alignment with strategic objectives and return on investment.
• Partner with cross-functional teams to ensure strategies inform portfolio development, pricing, trade, and go-to-market priorities.
• Lead development and implementation of digital strategy and best practices.
• Conduct shopper research and surveys and utilize these insights to inform business unit strategy.

Skills

Strategy development

Analytics

Cross-functional leadership

CPG industry experience

Communication

Market insights

Strategic planning

Education

Bachelor’s degree in Business/Marketing/Economics

Job description

Shearer’s Foods, Inc. is seeking a Senior Manager, Commercial Strategy to shape the future direction of the Cookies & Crackers business unit.

You will develop and execute strategic priorities that drive growth, profitability, and competitive advantage, while leading cross-functional teams across insights, sales, and execution. The role emphasizes data-driven decision making, whitespace identification, and collaboration with customer teams to translate strategy into actionable plans.