Remote Senior eCommerce Media Buyer & Strategy Lead

Sweat Pants Agency; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Sweat Pants Agency is seeking a senior Google Ads strategist to own a portfolio of DTC and eCommerce accounts end-to-end. You will act as the strategist, buyer, and direct client contact, managing budgets from $5k/mo to six figures.

You will audit accounts, present plans, and implement growth strategies with a hands-on, client-facing approach. Expect to optimize Shopping, PMax, and search while leveraging AI tools.

Qualifications

• Hands on Google Ads with meaningful spend on DTC and eCommerce; show CPA/ROAS, revenue changes made.
• Fluent across the full stack: Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM; Bing is a nice to have.

Responsibilities

• Own a set of DTC accounts as strategist, the buyer, and client contact; budgets range from $5k/mo to six figures monthly.
• Own the client relationship without an account manager; present results, plan, and reasoning; be the go-to for issues.
• Audit before touching anything; conduct thorough reviews and walkthroughs with Loom to sell and inform.
• Run brand and non-brand as separate entities; report separately.
• Understand PMax behavior and separate branded vs. incremental CAC for accurate targeting.
• Keep Google automation in check; audit auto recommendations/assets/sitelinks regularly.
• Own the feed: Merchant Center hygiene, product titles, disapprovals, promotions.
• Own tracking: GA4, GTM, Shopify goal imports vs. Google Ads tag, enhanced conversions; diagnose bottlenecks.
• Build necessary assets: landing pages, scripts, reporting; heavy AI usage to build, not just prompt.

Skills

Google Ads

DTC & eCommerce

CPA/ROAS optimization

PMax optimization

GA4

GTM

Landing pages

AI tooling

Tools

Merchant Center

GA4

GTM

Claude / AI tools

Job description

Sweat Pants Agency is seeking a senior Google Ads strategist to own a portfolio of DTC and eCommerce accounts end-to-end. You will act as the strategist, buyer, and direct client contact, managing budgets from $5k/mo to six figures.

You will audit accounts, present plans, and implement growth strategies with a hands-on, client-facing approach. Expect to optimize Shopping, PMax, and search while leveraging AI tools.