Senior Google Ads Growth Strategist

Sweat Pants Agency; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Sweat Pants Agency is seeking a Senior Google Ads Growth Strategist to own end-to-end growth for DTC and eCommerce accounts. You will manage Google Ads across Search, Shopping, PMax, YouTube, and related platforms, guiding strategy and client communication from anywhere with US Eastern hours.

Lead attribution, optimization to NC-CPA and NC-ROAS, and landing page experiments. Deeply hands-on with GA4, GTM, Merchant Center, and landing page tooling; collaborate with clients to unlock scalable

Qualifications

• Hands-on DTC and ecommerce Google Ads experience with meaningful spend.
• Demonstrated CPA, ROAS, revenue, and optimization results.
• Fluency across Search, Shopping, PMax, Demand Gen, and YouTube.
• Working knowledge of Merchant Center, GA4, and GTM.
• Native or near-native English communication and US Eastern availability.

Responsibilities

• Own Google accounts, strategy, buying, and client communication.
• Audit campaigns, feeds, landing pages, audiences, and tracking.
• Separate brand and non-brand performance for growth decisions.
• Test incrementality through geo holdouts and attribution analysis.
• Build landing pages, scripts, and reporting systems.

Skills

Google Ads expertise

DTC & ecommerce

Campaign optimization

Client communication

Tools

Merchant Center

GA4

GTM

Job description

• Job Title: Senior Google Ads Growth Strategist
• Location: Remote
• Hours: US Eastern business hours

Own Google Ads growth remotely at Sweat Pants Agency through attribution, Shopping, and PMax expertise. Take client calls during US Eastern business hours worldwide. As a Senior Google Ads Growth Strategist, you will own DTC and eCommerce accounts end to end.

You will manage Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM. The work centers on distinguishing created demand from harvested demand while optimizing to NC-CPA and NC-ROAS. You will also build landing pages with Claude or equivalent tools.

Key Responsibilities

• Own Google accounts, strategy, buying, and client communication
• Audit campaigns, feeds, landing pages, audiences, and tracking
• Separate brand and non-brand performance for growth decisions
• Test incrementality through geo holdouts and attribution analysis
• Build landing pages, scripts, and reporting systems

Requirements

• Hands‑on DTC and eCommerce Google Ads experience with meaningful spend
• Demonstrated CPA, ROAS, revenue, and optimization results
• Fluency across Search, Shopping, PMax, Demand Gen, and YouTube
• Working knowledge of Merchant Center, GA4, and GTM
• Native or near-native English communication and US Eastern availability

Bring skeptical measurement, full‑funnel ownership, and Google Ads expertise to Sweat Pants Agency’s remote growth team.