Senior Google Ads Strategist & Client Lead

Sweat Pants Agency; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Sweat Pants Agency is hiring a Google Ads strategist to own accounts end-to-end for DTC and ecommerce brands. You will manage budgets from mid to high six figures monthly, optimize campaigns, and present plans and results directly to clients.

You will audit structures, tracking, and feed health, run Loom walkthroughs, and differentiate brand vs. non-brand strategies. Remote work with US Eastern hours and strong English communication are required.

Qualifications

• Hands-on Google Ads with meaningful spend on DTC/eCommerce.
• Fluent English communication and client-facing skills.
• Knowledge of Shopping, PMax, GA4, GTM and merchant feeds.

Responsibilities

• Own a set of DTC accounts end to end as strategist, buyer, and client contact.
• Audit campaigns and landing pages; optimize structure, terms, bidding, and tracking.
• Explain plans and results to clients; present Loom walkthroughs for reviews.
• Separate brand vs. non-brand strategies; monitor impression share and CPA.
• Ensure feed hygiene, GA4/GTM setup, and proper conversion tracking.

Skills

Google Ads

PMax

GA4

GTM

English fluency

Client facing

AI tooling

Tools

Merchant Center

Shopify

Claude

Loom

Job description

Sweat Pants Agency is hiring a Google Ads strategist to own accounts end-to-end for DTC and ecommerce brands. You will manage budgets from mid to high six figures monthly, optimize campaigns, and present plans and results directly to clients.

You will audit structures, tracking, and feed health, run Loom walkthroughs, and differentiate brand vs. non-brand strategies. Remote work with US Eastern hours and strong English communication are required.