Global Brand & Consumer Marketing Director

Benefit Cosmetics; San Francisco (CA); Hybrid; USD 200,000 - 250,000; Full time

Benefits offered by this job

Health insurance

Dental and vision plans

401(k) plan with employer matching

Employee discounts

Job summary

Benefit Cosmetics is seeking a Director of Global Consumer Marketing to architect and lead all global integrated marketing campaigns, fueling brand affinity and measurable business impact. This role collaborates across cross-functional and global stakeholders to launch bold, multichannel campaigns across geographies.

You will manage a 5-10 person team, drive innovation, and ensure cohesion between global standards and local market relevance, with hybrid on-site requirements at HQ.

Qualifications

• 10+ years of experience in global consumer marketing, brand management, or integrated marketing in beauty or high-growth consumer brands.
• Proven ability to brief, build, deploy, and execute global go-to-market strategies from launch to sustain of a product.
• Deep understanding of modern consumer behavior including community, conversation, and culture in brand building.
• Demonstrated success leading global integrated 360 campaigns across social, digital, retail, experiential, PR channels.

Responsibilities

• Own the integrated global consumer marketing vision and calendar.
• Ensure end-to-end go-to-market strategies have seamless integration across PR, Influencer, Social, Community, Partnerships, DTC, Creative, and Retail Marketing.
• Own and optimize the consumer marketing budget to maximize ROI and business impact.
• Lead the Global Events team to drive cultural conversations and sales.
• Drive marketing innovation across emerging platforms and formats to keep the brand at the forefront of culture.
• Ensure brand consistency at scale with local relevance across markets.
• Present overall consumer marketing plans, campaign performance, and insights to senior leadership.

Skills

Global marketing

Brand management

Integrated marketing

Leadership

Cross-functional collaboration

Performance marketing

Job description

Benefit Cosmetics is seeking a Director of Global Consumer Marketing to architect and lead all global integrated marketing campaigns, fueling brand affinity and measurable business impact. This role collaborates across cross-functional and global stakeholders to launch bold, multichannel campaigns across geographies.

You will manage a 5-10 person team, drive innovation, and ensure cohesion between global standards and local market relevance, with hybrid on-site requirements at HQ.