Remote Senior Director, Consumer Growth & Marketing

Swooped; United States; On-site; USD 200,000 - 260,000; Full time

Job summary

Lark Health is seeking a Senior Director of Consumer Marketing to lead a data-driven, full-funnel marketing strategy across acquisition, onboarding, engagement, and retention. You will guide a cross-functional team and partner with product, content, and operations to scale customer journeys in a remote US-based setup.

Ideal candidates will have 12+ years in high-engagement consumer health marketing, strong analytics, and expertise with CRM tools (Braze, SFMC) and Tableau.

Qualifications

• 12+ years of experience in marketing, product marketing, and/or customer experience management with high-engagement consumer products, especially mobile apps in health plan, PBM or virtual care/digital health
• Experience building operational marketing systems—from campaign workflows to reporting infrastructure
• Strong analytical skills, comfortable reviewing and analyzing business performance metrics and KPIs, with the ability to pivot based on the data
• Track record of improving executional efficiency, campaign automation, and scalable processes
• Success in bringing out the best in teammates, direct reports, and external partners as a mentor and manager
• Familiarity with HIPAA, TCPA, and healthcare-related marketing compliance requirements

Responsibilities

• Build and maintain a comprehensive, data-driven marketing strategic roadmap that aligns with company goals and guides cross-functional initiatives
• Acquisition & Onboarding: Build omnichannel campaigns to increase awareness and drive enrollment
• Engagement & Retention: Partner with product management to drive lifecycle strategies, including CRM, push, SMS, and in-app messaging
• Increase member retention and satisfaction through personalized journeys
• User Insights & Strategy: Develop a deep understanding of user behaviors, barriers, and motivators through data and research
• Translate insights into powerful positioning and messaging strategies
• Budget, Optimization & Reporting: Manage the marketing budget to ensure efficient resource allocation while monitoring KPIs (CAC, activation, LTV)
• Stakeholder Engagement: Represent Lark in external presentations, RFP/RFI responses, and meetings with partner stakeholders, communicating strategies and impact
• Marketing Strategy & Roadmap: Collaborate with product and content teams to optimize onboarding flows for conversion

Skills

CRM tools

Braze

Salesforce Marketing Cloud

Tableau

growth frameworks

data analysis

A/B testing

cross-functional leadership

marketing strategy

Tools

Braze

Salesforce Marketing Cloud

Tableau

Job description

Lark Health is seeking a Senior Director of Consumer Marketing to lead a data-driven, full-funnel marketing strategy across acquisition, onboarding, engagement, and retention. You will guide a cross-functional team and partner with product, content, and operations to scale customer journeys in a remote US-based setup.

Ideal candidates will have 12+ years in high-engagement consumer health marketing, strong analytics, and expertise with CRM tools (Braze, SFMC) and Tableau.