Remote Senior Digital Marketing Strategist (AI & Growth)

First Citizens; Raleigh (NC); Remote; USD 120,000 - 150,000; Full time

Job summary

First Citizens Bank is seeking a remote Digital Marketing Leader to develop and execute strategies across paid search, social, email, content, and rate tables. You will consult with business leaders, mentor staff, and optimize the marketing technology stack including AI modules to drive engagement and revenue.

Responsibilities include strategy development, channel management, data analysis, and cross-functional collaboration to deliver competitive digital experiences and measurable results for

Qualifications

• Bachelor's degree plus years of experience in digital/marketing or related fields.
• Experience across multiple digital channels and strategy development.
• Ability to mentor staff and collaborate with stakeholders.

Responsibilities

• Develop and execute digital marketing strategies across paid search, social, email, content and rate tables.
• Consult with business leaders to create differentiated digital marketing approaches.
• Mentor less experienced staff and manage marketing programs and tech stack including AI modules.
• Analyze data to improve customer engagement and campaign performance.

Skills

Vendor Management

Content Creation

Builds Productive Relationships

Strategic Marketing

Education

Bachelor's Degree + 6 years experience OR High School Diploma + 10 years experience

Job description

First Citizens Bank is seeking a remote Digital Marketing Leader to develop and execute strategies across paid search, social, email, content, and rate tables. You will consult with business leaders, mentor staff, and optimize the marketing technology stack including AI modules to drive engagement and revenue.

Responsibilities include strategy development, channel management, data analysis, and cross-functional collaboration to deliver competitive digital experiences and measurable results for