Remote Senior Creative Strategist for DTC Performance Ads

Dimond Connect; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Dimond Connect is seeking a Creative Strategist to own the creative strategy for direct response ads and guide every asset to convert. You will work with our performance marketing agency to decide what to produce, why, and for whom, ensuring on-brand, high-impact creative.

You will build a system for ideation, briefing, testing, and learning while writing hooks and refining edits, coordinating with editors, designers, and creators across time zones.

Qualifications

• Senior-level experience in creative strategy, performance creative, or brand and content marketing.
• Data-informed approach to testing with metrics like thumb-stop rate, CTR, CPA, and ROAS.
• Experience briefing and directing editors, designers, and freelancers.
• Excellent written communication, storytelling, and copywriting skills.
• Comfort working remotely across time zones and cultures.
• Strong e-commerce branding background; baby or parenting experience is a plus.
• Fluency in Mandarin and English is a strong bonus.

Responsibilities

• Define angles, hooks, and messaging pillars for each product line.
• Concept and brief static, video, and UGC-style ads for Meta, TikTok, and YouTube with the agency.
• Test hooks, angles, and formats and turn results into actionable learnings.
• Brief and direct freelancers, editors, designers, and creators to increase weekly output.
• Maintain brand voice and visual identity as performance creative scales.
• Partner with creator manager to turn top-performing creator content into paid ads.
• Track creative performance and guide future concepts with data.
• Collaborate across product, design, and marketing teams in Shenzhen with US market insights.

Skills

Senior-level experience

Data-informed testing

Copywriting

Written communication

Remote work across time zones

E-commerce branding

Job description

Dimond Connect is seeking a Creative Strategist to own the creative strategy for direct response ads and guide every asset to convert. You will work with our performance marketing agency to decide what to produce, why, and for whom, ensuring on-brand, high-impact creative.

You will build a system for ideation, briefing, testing, and learning while writing hooks and refining edits, coordinating with editors, designers, and creators across time zones.