Remote Senior Copywriter — SMB Growth & Messaging

H&R Block; United States; Remote; USD 73,000 - 110,000; Full time

Job summary

H&R Block is seeking a Senior Copywriter to craft customer-centered messaging across SMB acquisition, engagement, retention, and growth. You will collaborate with Marketing, Design, Analytics, and Product Marketing to produce integrated campaigns across digital and traditional channels.

The role requires a strong portfolio, 5+ years in copywriting or related fields, and the ability to adapt tone for diverse channels while aligning with brand voice and regulatory considerations.

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, English, Advertising, or related field.
• 5+ years of experience in copywriting or related disciplines.
• Experience developing customer-facing marketing content across multiple channels.
• Strong portfolio showcasing campaign work and brand storytelling.
• Excellent writing, editing, proofreading, and verbal communication skills.
• Ability to adapt tone and messaging for different audiences and channels.
• Experience partnering with designers, marketers, and cross-functional stakeholders.
• Knowledge of digital marketing, performance marketing, and customer journey best practices.
• Experience leveraging customer insights and performance data to improve content effectiveness.
• Strong organizational skills with the ability to manage multiple priorities and deadlines.
• Experience within financial services, tax, SaaS, or small business-focused industries preferred.
• Experience working with legal in a highly regulated industry.

Responsibilities

• Develop compelling copy across paid media, email, web, landing pages, social, and other channels.
• Create customer-focused messaging that supports SMB acquisition, engagement, retention, and revenue objectives.
• Partner with designers and marketers to develop integrated campaigns and creative concepts.
• Translate business strategies, product benefits, and customer insights into clear and persuasive communications.
• Ensure messaging aligns with brand standards, voice guidelines, and channel best practices.
• Develop and refine campaign messaging frameworks, value propositions, and customer-facing content.
• Collaborate with stakeholders to gather requirements, incorporate feedback, and deliver high-quality creative solutions.
• Support testing and optimization initiatives by developing copy variations and applying performance insights.
• Review and edit content to ensure clarity, consistency, accuracy, and effectiveness.
• Stay current on industry trends, customer behaviors, and emerging content best practices.
• Contribute to the evolution of brand voice, content standards, and creative processes.

Skills

Copywriting

Content strategy

Editing

Verbal communication

Collaboration

Digital marketing knowledge

Education

Bachelor's degree in Communications, Journalism, Marketing, English, Advertising, or a related field

Job description

H&R Block is seeking a Senior Copywriter to craft customer-centered messaging across SMB acquisition, engagement, retention, and growth. You will collaborate with Marketing, Design, Analytics, and Product Marketing to produce integrated campaigns across digital and traditional channels.

The role requires a strong portfolio, 5+ years in copywriting or related fields, and the ability to adapt tone for diverse channels while aligning with brand voice and regulatory considerations.