Remote Senior Consumer Services Marketing Account Director

Power Digital Marketing; United States; Hybrid; USD 100,000 - 180,000; Full time

Benefits offered by this job

WFH stipend

Flexible work model

Health, dental, vision insurance

401(k) with company match

Unlimited PTO

EAP and mental health support

Job summary

Power Digital Marketing in the United States seeks a Consumer Services Marketing Account Director to oversee a portfolio of lead-gen driven clients; you will shape strategy, manage senior client relationships, and drive expansion with a data-driven approach.

You’ll coordinate across paid search, SEO, local campaigns and creative teams, ensure lead quality and CAC targets are met, and lead quarterly business reviews with clients.

Qualifications

• 6+ years in lead gen or consumer services marketing, agency or in-house.
• Understands lead funnel economics: CPL, lead-to-opportunity rate, CAC, LTV by lead source.
• Has worked with clients with a sales team and can align marketing to close.
• Comfortable with paid search–heavy media mixes and local campaign structures.
• Familiar with local SEO, GMB, and review strategy.
• Distinguishes lead volume from lead quality and can shift focus accordingly.
• Track record of retaining and growing accounts.

Responsibilities

• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem in your department.
• Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, focusing on lead quality and funnel performance.
• Collaborate with client sales or operations to define a good lead and feed that into targeting/creative strategy.
• Own senior client relationships; drive QBRs around cost per acquisition.

Skills

Team leadership

Marketing strategy

Client relationship management

Growth planning

Job description

Consumer Services Marketing Account Director

Remote - United States

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

You'll own a portfolio of 4–6 consumer services accounts — home services, education, financial services, hospitality, insurance, or similar lead-gen-driven businesses. The currency here is lead quality, not clicks or impressions. Clients care about CPL, lead-to-close rate, and cost per acquired customer — and they have a sales team that will tell you immediately when the leads aren't any good.

Growth constraints in this vertical tend to be audience (targeting too broad, wrong geography, wrong intent signal) or measurement (reporting on volume when cost-per-booked-job is the real metric). Finding that constraint and fixing it is most of the job.

Responsibilities:

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular focus on lead quality, funnel conversion, and market-level dynamics
• Work directly with client sales or operations teams to understand what makes a good lead — and build that definition back into targeting and creative strategy
• Own the senior client relationship; QBRs should talk about cost per acquisition, not cost per click
• Coordinate paid search, paid social, SEO, local, and creative teams around a single account strategy
• Consult on geographic expansion and local market prioritization — many consumer services clients want to scale markets and need a framework for it
• Manage retention and expansion; lead renewals; grow MRR
• Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs
• Coach analysts and specialists; give direct, specific feedback

Role Requirements:

• 6+ years in lead gen or consumer services marketing, agency or in-house
• Understands lead funnel economics: CPL, lead-to-opportunity rate, cost per acquisition, LTV by lead source
• Has worked with clients who have a sales team and knows how to align marketing strategy to what that team can actually close
• Comfortable with paid search-heavy media mixes and local campaign structures
• Familiar with local SEO, GMB, and review strategy — these matter in home services and similar categories
• Understands the difference between lead volume and lead quality, and has experience shifting a client's focus from one to the other
• Track record of retaining and growing accounts

Key Performance Indicators (KPIs)

• Expansion to Churn Ratio (ETCR)
• Monthly Service Expansion pipeline generation

Most Important Things (MITs)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth
• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ . If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [e-mail] before taking any further action in relation to the correspondence.

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Which of the following best describes your lead generation marketing experience? *

My experience is primarily in brand awareness or ecommerce, not lead gen

I've run lead gen campaigns but haven't owned CPL or cost-per-acquisition reporting

I've managed lead gen accounts with full funnel ownership from CPL to cost-per-acquired-customer

I've led lead gen strategy across home services, legal, financial services, or similar verticals

How have you worked with a client's internal sales team to align on lead quality? *

I haven't worked in environments where sales teams reviewed leads

I reported campaign metrics to clients but wasn't involved in sales feedback loops

I've participated in lead quality reviews and adjusted targeting or creative based on sales input

I've built the lead definition and handoff criteria collaboratively with sales teams and embedded it back into media strategy

Which of the following best describes your experience with local campaign structures and geo-based targeting? *

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I've built local campaign structures with market-level budget allocation and performance analysis

I've consulted on geographic expansion strategy, including market prioritization frameworks

Describe a situation where a client was focused on lead volume but the real problem was lead quality. How did you diagnose it, how did you reframe the conversation, and what changed as a result? *

Walk us through how you would structure a QBR for a home services client. What metrics would you lead with, what story would you tell, and how would you handle it if the data wasn't favorable? *

Thank you for taking the time to apply. While we understand you may have selected a certain vertical to apply to, our business needs are ever changing and so are our hiring priorities. Are you open to being considered and contacted for any of the open verticals (CPG, Fashion, Lifestyle (eCommerce), Consumer Services, B2B, Healthcare, Core) that align with your expertise? * Select...