Remote Senior Ad Tech Data Insights Lead

Symitri; Indiana (PA); Hybrid; USD 140,000 - 168,000; Full time

Benefits offered by this job

Remote flexibility

Equity

Health benefits

Bonus potential

Job summary

Symitri is a performance marketing technology company focused on privacy-first data protection. We seek a Senior Data Insights Analyst to transform complex ad data into agency-level insights, driving client success and collaboration across commercial teams.

You will analyze performance metrics, bidstream data, and audience intelligence to uncover stories that demonstrate Symitri’s value and help partners achieve superior campaign effectiveness.

Qualifications

• 5 years of experience in a data analysis role at an ad tech company, media agency, or programmatic advertiser.
• Proficiency in SQL for querying complex datasets and experience with a BI/data visualization tool (e.g., Metabase, Power BI).
• Strong understanding of the programmatic advertising ecosystem, including openRTB, DSP dashboards, SSPs, and key performance metrics.
• Demonstrated ability to translate data analysis into a clear story for both technical and non-technical audiences.
• A meticulous, analytical mindset with a passion for finding the “why” behind the data.
• Excellent communication and presentation skills.

Responsibilities

• Analyze large-scale portal, API and log-level advertising data to measure campaign performance, identify trends, and provide actionable optimization recommendations
• Develop optimization strategies to meet client business metrics (CPA, ROAS, LTV, aVOC, eCPM)
• Translate complex data findings into clear, concise client-facing reports, presentations, and strategic narratives
• Conduct lift analyses, segment-level attribution, and targeting strategy refinement
• Collaborate with Sales, Account Management, and Sales Engineering teams to support client relationships with data-driven insights and performance reviews
• Configure pipelines, stratified sampling logic, or feature transformations tailored to client-specific challenges
• Design and execute testing (A/B, multi-cell)
• Work with ML engineers on Training tools that yield complex inference models and pave paths for LLMs
• Provide feedback to the Product and Engineering teams based on data analysis to help shape the evolution of Symitri’s platform and AI-driven algorithms

Skills

SQL

BI tools

Programmatic advertising

Data storytelling

Communication

Tools

Metabase

Power BI

Python

Job description

Symitri is a performance marketing technology company focused on privacy-first data protection. We seek a Senior Data Insights Analyst to transform complex ad data into agency-level insights, driving client success and collaboration across commercial teams.

You will analyze performance metrics, bidstream data, and audience intelligence to uncover stories that demonstrate Symitri’s value and help partners achieve superior campaign effectiveness.