Ad Tech – Senior Data Insights Analyst

Symitri; Indiana (PA); Hybrid; USD 140,000 - 168,000; Full time

Benefits offered by this job

Remote flexibility

Equity

Health benefits

Bonus potential

Job summary

Symitri is a performance marketing technology company focused on privacy-first data protection. We seek a Senior Data Insights Analyst to transform complex ad data into agency-level insights, driving client success and collaboration across commercial teams.

You will analyze performance metrics, bidstream data, and audience intelligence to uncover stories that demonstrate Symitri’s value and help partners achieve superior campaign effectiveness.

Qualifications

• 5 years of experience in a data analysis role at an ad tech company, media agency, or programmatic advertiser.
• Proficiency in SQL for querying complex datasets and experience with a BI/data visualization tool (e.g., Metabase, Power BI).
• Strong understanding of the programmatic advertising ecosystem, including openRTB, DSP dashboards, SSPs, and key performance metrics.
• Demonstrated ability to translate data analysis into a clear story for both technical and non-technical audiences.
• A meticulous, analytical mindset with a passion for finding the “why” behind the data.
• Excellent communication and presentation skills.

Responsibilities

• Analyze large-scale portal, API and log-level advertising data to measure campaign performance, identify trends, and provide actionable optimization recommendations
• Develop optimization strategies to meet client business metrics (CPA, ROAS, LTV, aVOC, eCPM)
• Translate complex data findings into clear, concise client-facing reports, presentations, and strategic narratives
• Conduct lift analyses, segment-level attribution, and targeting strategy refinement
• Collaborate with Sales, Account Management, and Sales Engineering teams to support client relationships with data-driven insights and performance reviews
• Configure pipelines, stratified sampling logic, or feature transformations tailored to client-specific challenges
• Design and execute testing (A/B, multi-cell)
• Work with ML engineers on Training tools that yield complex inference models and pave paths for LLMs
• Provide feedback to the Product and Engineering teams based on data analysis to help shape the evolution of Symitri’s platform and AI-driven algorithms

Skills

SQL

BI tools

Programmatic advertising

Data storytelling

Communication

Tools

Metabase

Power BI

Python

Job description

Ad Tech – Senior Data Insights Analyst

Remote / Hybrid (periodic collaboration in NYC or LA offices)

Full-Time

About Symitri: Symitri is a performance marketing technology company built on an uncompromising promise of privacy and data protection. We help advertisers achieve stronger outcomes using first-party data unavailable in the bidstream, while our privacy‑first infrastructure keeps sensitive data protected at every step.

The Role: We are looking for a Data/Insights Analyst to transform complex advertising data into compelling, agency‑level insights for our clients. You will dive deep into performance metrics, bidstream data, and audience intelligence to uncover the stories that demonstrate the value of Symitri’s technology. This role is critical to client success, serving as the analytical engine that supports our commercial teams and helps our partners achieve superior campaign effectiveness. In this role you will need to independently, and for the sake of the customer success, perform exploratory data analysis to answer business questions based on a dynamic pipeline of data sourced from different facets of the ad ecosystem.

Key Responsibilities

• Analyze large-scale portal, API and log-level advertising data to measure campaign performance, identify trends, and provide actionable optimization recommendations


• Develop optimization strategies to meet client business metrics (CPA, ROAS, LTV, aVOC, eCPM…)


• Translate complex data findings into clear, concise, and compelling client-facing reports, presentations, and strategic narratives


• Conduct lift analyses, segment-level attribution, and targeting strategy refinement


• Serve as the embedded data science expert across client teams to analyze media performance, model performance, and recommend and/or prototype improvements


• Collaborate with Sales, Account Management, and Sales Engineering teams to support client relationships with data-driven insights and performance reviews


• Configure pipelines, stratified sampling logic, or feature transformations tailored to client-specific challenges


• Design and execute testing (A/B, multi-cell)


• Work with ML engineers on Training tools that yield complex inference models and pave paths for LLMs


• Provide feedback to the Product and Engineering teams based on data analysis to help shape the evolution of Symitri’s platform and AI-driven algorithms

What You’ll Bring To Symitri

• 5 years of experience in a data analysis role at an ad tech company, media agency, or programmatic advertiser, preferably within advertising, martech, or SaaS environments.


• Proficiency in SQL for querying complex datasets and experience with a BI/data visualization tool (e.g., Metabase, Power BI).


• Strong understanding of the programmatic advertising ecosystem, including openRTB, DSP dashboards, SSPs (IDX/Magnite), and key performance metrics.


• Demonstrated ability to translate data analysis into a clear story for both technical and non-technical audiences.


• A meticulous, analytical mindset with a passion for finding the “why” behind the data.


• Excellent communication and presentation skills.

Nice to Have

• Familiarity with identity graphs, cross-device resolution, or hashed ID pipelines (RampID, ID5, UID2, etc.)


• Strong grasp of causal inference, media measurement, and experimentation (e.g., geo holdouts, diff-in-diff, matched markets)


• Experience building data pipelines and models in Python (bonus for familiarity with Spark, Airflow, or MLflow)


• Direct experience analyzing log-level data from ad servers or programmatic platforms


• Entrepreneurial mindset with the confidence to own ambiguous, high-impact initiatives from start to finish


• Client-facing experience in a technical or analytical capacity

What Success Looks Like

• Your insights directly contribute to improved client campaign performance and satisfaction


• Internal commercial teams view you as a trusted, essential partner for using data to tell stories and create compelling narratives that delight the customer


• Your analysis is leveraged to create powerful case studies that prove Symitri’s impact on addressability and sales


• You are a key voice in translating raw data into the intelligence that powers our platform and our clients’ success

Working at Symitri At Symitri, you’ll find the freedom to experiment, the support to grow, and the challenge of solving real problems in the fast-moving digital advertising industry. We’re a mission‑driven team with deep expertise across advertising, data, and privacy — and we’re building for impact without compromising on principles.

Benefits Include

• Competitive salary (base+bonus)


• Early Stage equity


• Remote flexibility


• Excellent health, dental, vision, and wellness perks
  
• A team that values candor, craft, and accountability

Compensation: $140,000 to $168,000 Compensation at Symitri is based on a range of factors, including job‑related skills, experience, qualifications and worksite location. Final offers may vary from the listed range and are determined through a structured evaluation process to ensure equity and consistency.