Remote SEM Manager — PPC, SEO & CRO Strategy Lead

Blacksmith Agency LLC; Raleigh (NC); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Blacksmith Agency is seeking a Search Engine Marketing Manager to own strategy, performance, and client-facing leadership across paid search, paid social, SEO and conversion optimization. This is a hybrid strategic and operational role, joining sales calls to shape strategy and overseeing internal and external specialists to deliver measurable outcomes.

You will build roadmaps, own results, and present performance summaries to clients, blending analytical depth with strong communication and

Qualifications

• 4–7 years in PPC, SEO, or multi-channel strategy.
• Experience running paid and organic channels concurrently.
• Proficiency with Google Ads, GA4, and GSC.
• Strong ability to craft strategic client recommendations.
• Proven track record leading execution teams.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Coordinate priorities with the marketing project manager and provide weekly direction.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO strategy

Analytics & attribution

Client leadership

Cross-functional collaboration

Tools

Google Ads

GA4

Google Search Console

Job description

Blacksmith Agency is seeking a Search Engine Marketing Manager to own strategy, performance, and client-facing leadership across paid search, paid social, SEO and conversion optimization. This is a hybrid strategic and operational role, joining sales calls to shape strategy and overseeing internal and external specialists to deliver measurable outcomes.

You will build roadmaps, own results, and present performance summaries to clients, blending analytical depth with strong communication and