Remote Search Engine Marketing Manager - PPC/SEO Lead

Blacksmith Agency LLC; Portland (OR); On-site; USD 90,000 - 120,000; Full time

Job summary

Blacksmith Agency is seeking a senior Search Engine Marketing Manager to own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure client campaigns deliver measurable outcomes. You own results, reporting, QA and continual improvement.

Qualifications

• 4+ years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4 and search console tools.
• Ability to articulate strategic recommendations to clients and execs.
• Track record of leading execution teams and ensuring deliverable quality.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for each client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit campaigns, keyword strategies, bidding, landing pages and CRO.
• Oversee technical and on-page SEO, link building and AI content.
• Own KPI tracking, attribution and analytics accuracy.
• Provide weekly direction and QA, coordinate with marketing PM.

Skills

PPC

SEO

Multi-channel strategy

GA4

Google Ads

Analytics

Communication

Tools

Google Ads

GA4

Google Search Console

Job description

Blacksmith Agency is seeking a senior Search Engine Marketing Manager to own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure client campaigns deliver measurable outcomes. You own results, reporting, QA and continual improvement.