Remote SEM Leader - PPC, SEO Strategy & Performance

Blacksmith Agency LLC; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Search Engine Marketing Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make

Qualifications

• 4 to 7 years in PPC or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console, and keyword research tools.
• Ability to articulate strategic recommendations for clients and executives.
• Proven track record overseeing execution teams and ensuring deliverable quality.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for each client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit campaigns, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, and AI-driven content.
• Own KPI tracking and analytics accuracy.
• Provide weekly direction and QA, coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Search Engine Marketing Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make