Remote SEM Leader: PPC, SEO & Growth Strategy

Blacksmith Agency LLC; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Blacksmith Agency is seeking a senior Search Engine Marketing Manager to own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and conversion optimization. This hybrid role joins sales calls to shape strategy, oversees internal and external specialists, and develops roadmaps to ensure campaigns deliver measurable outcomes.

Successful candidates will bring 4–7 years in PPC/SEO, manage multi-channel programs, and guide client engagements with analytical

Qualifications

• 4–7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Strong ability to articulate strategic recommendations for clients and account executives.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC/SEO strategy

Analytical thinking

Client leadership

Cross-functional collaboration

Roadmap planning

Data-driven decisions

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is seeking a senior Search Engine Marketing Manager to own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and conversion optimization. This hybrid role joins sales calls to shape strategy, oversees internal and external specialists, and develops roadmaps to ensure campaigns deliver measurable outcomes.

Successful candidates will bring 4–7 years in PPC/SEO, manage multi-channel programs, and guide client engagements with analytical