Remote SEM & Growth Lead (PPC, SEO, CRO)

Blacksmith Agency LLC; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As Search Engine Marketing Manager, you will own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and conversion optimization.

This is a hybrid strategic and operational role with involvement in sales calls and roadmap development. You will oversee internal and external specialists, build performance roadmaps, and ensure campaigns deliver measurable

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC experience

SEO experience

Paid and organic channels

Strategic recommendations

Team leadership

Analytical problem solving

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As Search Engine Marketing Manager, you will own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and conversion optimization.

This is a hybrid strategic and operational role with involvement in sales calls and roadmap development. You will oversee internal and external specialists, build performance roadmaps, and ensure campaigns deliver measurable