Remote SEM Leader: PPC, SEO & CRO Strategy

Blacksmith Agency LLC; Nashville (TN); Hybrid; USD 100,000 - 150,000; Full time

Job summary

Blacksmith Agency is seeking a Search Engine Marketing Manager to own strategy, performance and client-facing leadership across paid search, paid social, SEO and CRO.

In a hybrid role, you will join sales calls to shape strategy, oversee specialists, build roadmaps and ensure campaigns deliver measurable outcomes. You will own results, reporting and QA while guiding distributed teams to success.

Qualifications

• 4 to 7 years of PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4 and Google Search Console.
• Ability to present strategic recommendations to clients and AEs.
• Proven track record leading execution teams and ensuring quality.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls with account executives to validate scope and recommend tech solutions.
• Build 90 day, 6 month, and annual growth roadmaps for each client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding, landing pages and CRO.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Own KPI tracking, conversions attribution and analytics accuracy.
• Give weekly direction and QA, coordinating with the marketing PM.
• Present monthly and quarterly performance summaries to clients.

Skills

Multi-channel strategy

Paid & Organic channels

Analytical problem-solving

Client-facing communication

Tools

Google Ads

GA4

Google Search Console

Keyword Research Tools

Job description

Blacksmith Agency is seeking a Search Engine Marketing Manager to own strategy, performance and client-facing leadership across paid search, paid social, SEO and CRO.

In a hybrid role, you will join sales calls to shape strategy, oversee specialists, build roadmaps and ensure campaigns deliver measurable outcomes. You will own results, reporting and QA while guiding distributed teams to success.