Remote PPC & SEO Strategy Lead

Blacksmith Agency LLC; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As SEO Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure campaigns deliver measurable

Qualifications

• 4 to 7 years in PPC, SEO, or multi-channel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console.
• Ability to present strategic recommendations to clients and sales teams.
• Track record of leading execution teams and ensuring deliverable quality.
• Strong analytical skills to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Create 90-day, 6-month, and annual growth roadmaps for each client.
• Own client performance across Google Ads, Meta, Microsoft, and organic search.
• Audit PPC campaigns, keyword strategies, bidding, landing pages, CRO.
• Oversee technical SEO, on-page SEO, link building, programmatic pages, AI-driven content.
• Own KPI tracking, attribution, and analytics accuracy.
• Provide weekly direction and QA, coordinate with marketing PM.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO Strategy

Multi-channel Marketing

Google Ads

GA4

Google Search Console

Keyword Research

Analytics

Leadership

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As SEO Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure campaigns deliver measurable