Remote SEM Account Manager: Campaign Growth

Audacy, Inc.; Chattanooga (TN); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Mental health support

Telemedicine

Job summary

Audacy, Inc. is hiring a Search Engine Marketing Account Manager in a remote capacity, reporting to the SEM Product Manager. You will build, manage and optimize Google Ads campaigns across Audacy's markets, serving as the primary SEM contact for sales and vendors.

You will forecast campaign potential, execute campaigns, perform quality checks, monitor performance, and provide strategic recommendations to improve results. This role requires strong analytical and communication skills.

Qualifications

• BS/BA degree or relevant experience.
• Paid search or digital media advertising experience preferred.
• Experience with keyword research tools and ability to use these tools to setup/expand SEM campaigns.
• Working knowledge of Google Ads, Bing Ads, or other PPC platforms.
• Proficient in Microsoft Office suite and Google Workspace.
• Ability to work cross-functionally with sales and account teams and manage multiple projects simultaneously.
• Ability to thrive in a fast-paced, dynamic environment with competing priorities.
• Exceptional analytical, verbal, and written communication skills.
• Google Ads certified - Google Shopping experience is a plus.
• Experience with Wide Orbit, TapClicks or other digital order entry and workflow platforms is a plus.

Responsibilities

• Use forecasting and research tools to provide sales teams with accurate estimates of campaign potential for prospective clients.
• Build and launch Google Ads campaigns, including campaign structures, keyword strategies, ad copy, targeting, budgets and supporting assets.
• Complete required pre-launch and post-launch quality checks to ensure campaigns are accurate and aligned with approved strategies.
• Proactively monitor and optimize campaigns using performance data, industry standards and established Audacy SEM best practices.
• Regularly review search terms, keywords, ads, bidding strategies and conversion data to identify opportunities to improve performance.
• Manage campaign budgets and pacing to support accurate monthly spending and full delivery over the life of each campaign.
• Review conversion tracking and reporting for accuracy, troubleshoot concerns and coordinate with internal teams or vendors when additional support is needed.
• Analyze campaign performance and clearly communicate results, recommendations, required actions and potential growth opportunities to sales teams.
• Manage multiple accounts, requests and deadlines while maintaining accurate documentation and proactively communicating priorities, concerns or potential delays.
• Identify and escalation performance, tracking, policy, billing or fulfillment concerns before they negatively affect a campaign or client.
• Stay current with evolving advertising platforms, SEM products and internal processes, applying new team guidance and Audacy SEM best practices as directed.
• Collaborate with sales teams, internal partners and external vendors to support accurate campaign execution and a positive client experience.

Skills

Paid search

Digital media advertising

Analytical skills

Cross-functional collaboration

Communication skills

Education

BS/BA degree or relevant experience

Tools

Google Ads

Bing Ads

Wide Orbit

TapClicks

Job description

Audacy, Inc. is hiring a Search Engine Marketing Account Manager in a remote capacity, reporting to the SEM Product Manager. You will build, manage and optimize Google Ads campaigns across Audacy's markets, serving as the primary SEM contact for sales and vendors.

You will forecast campaign potential, execute campaigns, perform quality checks, monitor performance, and provide strategic recommendations to improve results. This role requires strong analytical and communication skills.