Remote Regional Growth Marketing Lead — Insurance ABM

Nearmap; Lehi (UT); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

YOU Days

Volunteer Days

Nearmap Days

Parental leave

Health insurance discounts

Tech & Wellbeing allowance

Nearmap subscription

Job summary

Nearmap is seeking a strategic Regional Marketing Manager to lead field marketing for its North American insurance segment. You will own the in-market pipeline for carriers, MGAs, and insurtechs across NA, driving inbound demand and accelerating deals in the funnel.

You’ll partner with Insurance Sales leadership, activate global programs regionally, and run ABX motions to support new logos and expansion in existing accounts.

Qualifications

• 6–8 years in field marketing, ABX, or demand generation in a B2B SaaS or technology company, with a track record of pipeline contribution.
• Insurance industry knowledge — understanding carriers, MGAs, or insurtech operations, buyers, and decisions.

Responsibilities

• Translate global Insurance campaign programs into in-market execution, adapting messaging, content, timing, and account prioritization for NA insurance buyers.
• Activate and focus programs built by the Global Campaign Manager for Insurance for NA accounts and buying moments, rather than rebuilding from scratch.
• Identify regional adaptation needs—local carrier case study, claims-specific messaging, or different program sequence—and close gaps.
• Maintain a clear view of in-market programs and performance; move fast when adjustments are needed.
• Build and run account-targeted programs for high-priority insurance account clusters using the ATM model with defined clusters.
• Develop cluster playbooks with Insurance Sales covering target accounts, buying committee personas, plays, and shared pipeline targets.
• Run 1:1 ABM programs for strategic accounts, coordinated with Account Executives and buying committee mapping.

Skills

Field marketing

Insurance knowledge

Pipeline mindset

ABX execution

Sales partnership

Prioritization

CRM & marketing tech

Tools

Salesforce

Marketo

HubSpot

6Sense

Job description

Nearmap is seeking a strategic Regional Marketing Manager to lead field marketing for its North American insurance segment. You will own the in-market pipeline for carriers, MGAs, and insurtechs across NA, driving inbound demand and accelerating deals in the funnel.

You’ll partner with Insurance Sales leadership, activate global programs regionally, and run ABX motions to support new logos and expansion in existing accounts.