Senior Programmatic Strategist — Remote (US)

RiseMe; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Health insurance

401(k) plan

Dental & vision

Job summary

Directive Consulting is a leading B2B performance marketing agency driving real revenue through Customer Generation. We deliver scalable programs across SaaS and other B2B sectors, emphasizing bold ideas, rapid execution, and client partnerships.

The Programmatic Strategist role anchors day-to-day management of programmatic campaigns, including builds, optimization, and reporting across multiple DSPs. You’ll craft client strategies and coordinate with internal teams to exceed KPIs.

Qualifications

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience)
• Hands-on media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360
• Proven track record in programmatic media planning, buying, and building measurement frameworks to evaluate campaign success
• Strong understanding of how programmatic and other channels work together to surpass client KPIs

Responsibilities

• Campaign management, optimization, and reporting across all programmatic channels (Display, Native, Video, Audio)
• Collaboration with creative, analytics, and account teams for cohesive campaign execution
• Client-facing communication and regular performance updates; presenting plans and recommendations

Skills

Programmatic advertising

DSP experience

B2B SaaS

Client-facing

Analytics

Tools

DV360

The Trade Desk

Job description

Directive Consulting is a leading B2B performance marketing agency driving real revenue through Customer Generation. We deliver scalable programs across SaaS and other B2B sectors, emphasizing bold ideas, rapid execution, and client partnerships.

The Programmatic Strategist role anchors day-to-day management of programmatic campaigns, including builds, optimization, and reporting across multiple DSPs. You’ll craft client strategies and coordinate with internal teams to exceed KPIs.