Remote Product Marketing Strategist — Competitive Insight

Remote Genie; Northern (KY); Hybrid; USD 94,000 - 118,000; Full time

Benefits offered by this job

Health & Wellness

401(k) plan with company match

Flexible PTO

Parental Leave

Lifestyle stipend

Home office stipend

Job summary

Sprout Social is hiring a Product Marketing Strategist to lead competitive intelligence and analyst relations for our Marketing team. You will watch competitors, publish actionable reports, and enable deals with strategic guidance.

You’ll work remotely across the United States, collaborating with cross-functional teams to shape product positioning and market strategy. Strong AI skills and 5+ years in B2B software marketing are expected.

Qualifications

• 5+ years of experience in product marketing, competitive intelligence, analyst relations, or market research in B2B software.
• Strong research skills to dig through product releases, reviews, filings and news.
• Strategic communicator delivering market intelligence, trend updates, and high‑impact recommendations to leadership.

Responsibilities

• Track competitors with in-depth, ongoing analysis of social media management, listening, media monitoring and influencer marketing.
• Prepare regular intelligence reports for stakeholders across R&D and Product Marketing.
• Support live deals with strategy and proof points; keep competitive sources current.

Skills

Competitive intelligence

Analyst relations

Market research

Research skills

AI skills

Deal enablement

Strategic communication

Job description

Sprout Social is hiring a Product Marketing Strategist to lead competitive intelligence and analyst relations for our Marketing team. You will watch competitors, publish actionable reports, and enable deals with strategic guidance.

You’ll work remotely across the United States, collaborating with cross-functional teams to shape product positioning and market strategy. Strong AI skills and 5+ years in B2B software marketing are expected.