Product Marketing Manager – Remote & Market Strategy

Infotech Current Openings; Gainesville (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive health benefits

Flexible time off

Continuing education

Leadership development programs

Great Place to Work culture

Job summary

Infotech is seeking a Product Marketing Manager to translate market insights into compelling product messaging and go-to-market plans. You will lead market research, develop positioning, and equip sales with tools to win opportunities.

You'll collaborate with Product, Marketing, and Sales to plan launches, monitor competitive movements, and shape the product roadmap with market feedback. This role is fully remote within the US.

Qualifications

• Bachelor's degree in Business Administration or related field with four years of experience.
• 4+ years in sales, marketing, business development, or account management.
• Experience in construction management, civil engineering, or agency background is a plus.
• Excellent interpersonal and written communication skills.
• Ability to build relationships and initiate projects with integrity.
• Familiarity with product marketing frameworks is a plus.

Responsibilities

• Lead market research and customer insights to shape positioning.
• Develop messaging that resonates with target audiences.
• Plan and execute go-to-market strategies and product launches.
• Collaborate with Product, Marketing, and Sales to align messaging.
• Support roadmap with market and competitive insights.
• Monitor competitive landscape and differentiate products.

Skills

Market research

Go-to-market planning

Cross-functional collaboration

Messaging/storytelling

Relationship building

Analytical thinking

Education

Bachelor's degree in Business Administration or related field

Tools

Product Marketing Alliance certification

Pragmatic Marketing

Silicon Valley Product Group

Job description

Infotech is seeking a Product Marketing Manager to translate market insights into compelling product messaging and go-to-market plans. You will lead market research, develop positioning, and equip sales with tools to win opportunities.

You'll collaborate with Product, Marketing, and Sales to plan launches, monitor competitive movements, and shape the product roadmap with market feedback. This role is fully remote within the US.