Remote Product Marketing Strategist

DSPolitical, LLC; Washington (District of Columbia); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health insurance

401K with company matching

Paid time off

Flex Spending Plan

Employee Assistance Program

Mobile phone & internet reimbursement

Professional development opportunities

Rewards and recognition programs

Job summary

DSPolitical is seeking a Product Marketing Specialist to lead product marketing and content initiatives across Healthcare, Politics, and Public Affairs. You will develop messaging, collateral, and GTM materials to empower sales and articulate the value of our platform and data offerings.

You will collaborate with product, engineering, and data teams to translate complex ad-tech capabilities into clear client narratives, while building out the content library and supporting growth through

Qualifications

• Bachelor’s degree or equivalent experience in a related field.
• 3–5 years of professional experience in product marketing or advertising technology.
• Proven ability to create product-specific sales collateral and GTM materials.
• Strong written and verbal communication skills.

Responsibilities

• Develop clear value propositions and messaging frameworks for platforms and data offerings.
• Create one-sheets, case studies, and talking points to enable sales and position against competitors.
• Collaborate with client-facing teams to uncover pain points and address objections.
• Partner with product, engineering, and data teams to translate complex ad-tech into accessible client narratives.
• Monitor the competitive landscape and refine positioning against vertical-specific competitors.
• Ensure consistent product messaging across channels and gather market feedback for future projects.
• Cultivate strategic partnerships with ad-tech and platform partners for co-marketing.
• Perform other duties as assigned.

Skills

Product marketing

Sales enablement

Messaging & positioning

Cross-functional collaboration

Project management

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Slack

Monday

Google Workspace

Job description

DSPolitical is seeking a Product Marketing Specialist to lead product marketing and content initiatives across Healthcare, Politics, and Public Affairs. You will develop messaging, collateral, and GTM materials to empower sales and articulate the value of our platform and data offerings.

You will collaborate with product, engineering, and data teams to translate complex ad-tech capabilities into clear client narratives, while building out the content library and supporting growth through