Product Marketing Specialist

DSPolitical, LLC; Washington (District of Columbia); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health insurance

401K with company matching

Paid time off

Flex Spending Plan

Employee Assistance Program

Mobile phone & internet reimbursement

Professional development opportunities

Rewards and recognition programs

Job summary

DSPolitical is seeking a Product Marketing Specialist to lead product marketing and content initiatives across Healthcare, Politics, and Public Affairs. You will develop messaging, collateral, and GTM materials to empower sales and articulate the value of our platform and data offerings.

You will collaborate with product, engineering, and data teams to translate complex ad-tech capabilities into clear client narratives, while building out the content library and supporting growth through

Qualifications

• Bachelor’s degree or equivalent experience in a related field.
• 3–5 years of professional experience in product marketing or advertising technology.
• Proven ability to create product-specific sales collateral and GTM materials.
• Strong written and verbal communication skills.

Responsibilities

• Develop clear value propositions and messaging frameworks for platforms and data offerings.
• Create one-sheets, case studies, and talking points to enable sales and position against competitors.
• Collaborate with client-facing teams to uncover pain points and address objections.
• Partner with product, engineering, and data teams to translate complex ad-tech into accessible client narratives.
• Monitor the competitive landscape and refine positioning against vertical-specific competitors.
• Ensure consistent product messaging across channels and gather market feedback for future projects.
• Cultivate strategic partnerships with ad-tech and platform partners for co-marketing.
• Perform other duties as assigned.

Skills

Product marketing

Sales enablement

Messaging & positioning

Cross-functional collaboration

Project management

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Slack

Monday

Google Workspace

Job description

We’re looking for a Product Marketing Specialist to join our team! The Product Marketing Specialist executes product marketing and content initiatives across our core verticals: Healthcare, Politics, and Public Affairs. This position reports to the Head of Marketing and is a key player in building out the company’s content library, clearly communicating the value of our platform and data offerings, and equipping the sales teams with the materials they need to effectively position our solutions and drive growth.

Who Are We?

DSPolitical pioneers the best integration of data and technology to persuade audiences and deliver wins for Democratic and progressive candidates, causes, and issues with the most efficient and effective digital advertising campaigns in politics and issue advocacy.

As a digital media agency, DSPolitical doesn’t just offer solutions -- we create them. Our award-winning team works hand-in-hand to develop and deploy leading-edge solutions, uniquely crafted to reach the audiences our clients need to be successful in both the public affairs, political and healthcare arenas.

DSPolitical works hard to provide our clients with innovative solutions based on the diverse perspectives of our team. To that end, we’re committed to recruiting team members from a wide range of backgrounds and experiences.

DSPolitical is an equal-opportunity employer. We encourage applicants of all races, colors, gender identities, religions, ages, sexual orientations, national and ethnic origins, disabilities, marital status, veteran status, and all backgrounds. DSPolitical job offers are contingent on the results of a background check.

We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

Essential Functions, Duties, and Responsibilities

• Product Positioning & Messaging: Develop clear, compelling value propositions and messaging frameworks for our proprietary platforms, data offerings, and specialized ad-tech capabilities.
• Sales Enablement: Develop one-sheets, case studies, and talking points to equip sales and strategically position DSPolitical against competitors.
• Customer Insights & Objection Handling: Collaborate closely with client-facing teams to uncover client pain points and identify areas of confusion within our tech and data offerings, proactively developing messaging and collateral to preemptively address objections.
• Translating Complexity: Partner tightly with product, engineering, and data teams to deeply understand complex ad-tech capabilities and translate them into accessible, benefit-driven narratives for clients.
• Competitive Intelligence: Monitor the programmatic and ad-tech landscape to build competitive positioning that highlights our unique product differentiators against vertical-specific competitors.
• Product Adoption & Feedback: Work closely with the wider marketing team to ensure product messaging is consistent across all channels, while gathering market feedback from sales to help inform future product marketing projects.
• Partner & Ecosystem Marketing: Cultivate strategic relationships with key ad-tech and platform partners, developing a deep understanding of our joint capabilities to identify and execute high-impact co-marketing opportunities.
• Perform other duties as assigned.

Minimum Qualifications & Skill Requirement

• Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent experience.
• 3–5 years of professional experience in product marketing, advertising technology, or programmatic advertising.
• Strong commitment to mentorship and collaboration.
• Strong experience in creating product-specific sales collateral, feature narratives, and GTM materials.
• Proficiency in digital media platforms and advertising technology systems.
• Some project management experience.
• Proficiency in modern team collaboration and project management tools (e.g., Slack, Monday, Google Workspace).
• Excellent written and verbal communication skills.

DSPolitical is proud to offer:

• The base salary is $70,000 - $80,000 annually depending upon factors including, but not limited to, experience, skill level, education and location.
• Open leave (paid time off)
• Paid Leave for new parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Student Loan Repayment Program
• Professional development opportunities
• Rewards and recognition programs
• Mobile phone & internet reimbursement and much more!

Office Hours

This position is based in Washington, DC however, we are open to remote work in other states. We work on a hybrid basis with many team members working entirely from home. Work hours are consistently 9:00 a.m. to 5:00 p.m. Monday - Friday, with the expectation that evening and weekend work will be required as necessary.