Remote Product Marketing Operations Manager

Well; Chapel Hill (NC); Remote; USD 90,000 - 110,000; Full time

Job summary

Well is reimagining healthcare experiences with a Dynamic Engagement System that blends AI, human guidance, and behavioral science. We seek a Product Marketing Manager, Operations to own the connective tissue of Product Marketing, from analytics and CRM foundations to knowledge libraries and AI-enabled discovery.

You’ll drive core dashboards, ensure clean data, and enable growth across channels. This role reports to the Senior Director, Product Marketing and collaborates with Content & Digital.

Qualifications

• 3+ years in marketing operations, digital marketing, or product marketing in B2B.
• Hands-on experience with Salesforce and marketing automation such as Account Engagement.
• Understanding of AI tools and their integration in marketing workflows.
• Strong analytical skills to build dashboards and report performance.
• Excellent written and brand-consistent communication.

Responsibilities

• Analytics: Build and maintain dashboards across Salesforce, LinkedIn, and media outlets; cover funnel, campaign results, pipeline by source, and paid media performance.
• Marketing Technology & AI Integration: Ensure CRM, marketing tools, and AI workflows are integrated and not siloed.
• CRM Optimization: Maintain Salesforce and Account Engagement, improve data accuracy and usability, refine lead scoring.
• Knowledge Library Governance: Keep a current, win-ready knowledge base aligned with brand voice.
• Search, AEO & GEO: Own end-to-end SEO and AI discovery strategy and execution; measure pipeline growth and organic traffic.

Skills

CRM & MarTech

AI & Martech

SEO & GEO

Web Analytics

Dashboard Reporting

Brand Voice

Tools

Salesforce

Pardot (Account Engagement)

Google Analytics 4

WordPress

Job description

Well is reimagining healthcare experiences with a Dynamic Engagement System that blends AI, human guidance, and behavioral science. We seek a Product Marketing Manager, Operations to own the connective tissue of Product Marketing, from analytics and CRM foundations to knowledge libraries and AI-enabled discovery.

You’ll drive core dashboards, ensure clean data, and enable growth across channels. This role reports to the Senior Director, Product Marketing and collaborates with Content & Digital.