Remote Product Marketing Manager - Exchange Growth

Crypto.com; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Attractive annual leave

401(k) plan with employer match

Company-sponsored health, dental, and vision insurance

Flexible work hours

Internal mobility program

Job summary

A cryptocurrency platform based in the United States is seeking a Product Marketing Manager to lead their go-to-market strategy and lifecycle initiatives. This role requires 3 to 5 years of product marketing experience, ideally with a background in crypto, to drive user growth and engagement. The successful candidate will develop value propositions, coordinate marketing campaigns, and analyze market trends. A collaborative work environment offering competitive salary and flexible work options is provided.

Qualifications

• 3 to 5 years of experience in product marketing with ideally a crypto background.
• Proven success in launching and scaling B2C products sustainably.
• Experience in regulated industries or financial services is a plus.

Responsibilities

• Lead go-to-market strategy for the Exchange vertical.
• Conceptualize integrated marketing campaigns across various media.
• Design programs that drive user engagement and retention.

Skills

Communication and copywriting skills

Analytical mindset

Collaboration and teamwork

Understanding of marketing analytics

Tools

GA4

Tableau

Mix panel

Job description

A cryptocurrency platform based in the United States is seeking a Product Marketing Manager to lead their go-to-market strategy and lifecycle initiatives. This role requires 3 to 5 years of product marketing experience, ideally with a background in crypto, to drive user growth and engagement. The successful candidate will develop value propositions, coordinate marketing campaigns, and analyze market trends. A collaborative work environment offering competitive salary and flexible work options is provided.