Product Marketing Manager (Exchange Product)

Crypto.com; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Attractive annual leave

401(k) plan with employer match

Company-sponsored health, dental, and vision insurance

Flexible work hours

Internal mobility program

Job summary

A cryptocurrency platform based in the United States is seeking a Product Marketing Manager to lead their go-to-market strategy and lifecycle initiatives. This role requires 3 to 5 years of product marketing experience, ideally with a background in crypto, to drive user growth and engagement. The successful candidate will develop value propositions, coordinate marketing campaigns, and analyze market trends. A collaborative work environment offering competitive salary and flexible work options is provided.

Qualifications

• 3 to 5 years of experience in product marketing with ideally a crypto background.
• Proven success in launching and scaling B2C products sustainably.
• Experience in regulated industries or financial services is a plus.

Responsibilities

• Lead go-to-market strategy for the Exchange vertical.
• Conceptualize integrated marketing campaigns across various media.
• Design programs that drive user engagement and retention.

Skills

Communication and copywriting skills

Analytical mindset

Collaboration and teamwork

Understanding of marketing analytics

Tools

GA4

Tableau

Mix panel

Job description

Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange and Crypto.com App (spot trading) we’re hiring a Product Marketing Manager to lead on our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand.

This role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You’ll work in close collaboration with product managers and growth to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments.

Responsibilities

1. Strategy & Positioning

• Partner up with product and strategy teams to own the roadmap for the Exchange vertical.
• Develop value propositions that differentiate our platform in a competitive global market.
• Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.
• Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns.
• Work closely with product managers to align on roadmap priorities and customer feedback loops.

2. Launch Execution

• Partner up with the product team to manage the go-to-market planning for feature launches.
• Conceptualize integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute.
• Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed.
• Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localization across product messaging, local behavior and competitive landscape.
• Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
• Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging.
• Feed findings back into product and growth teams to inform prioritization and positioning.

3. Customer Insights & Market Intelligence

• Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
• Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging.
• Feed findings back into product and growth teams to inform prioritization and positioning.

4. Growth & Retention

• Design lifecycle programs that drive user activation, trading volume, and long-term retention.
• Conceptualize promotions, streaks, and incentive programs that reward engagement and boost retention.
• Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.

5. Performance & Reporting

• Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
• Report using tools like GA4, Tableau, Mix panel: work closely with analytics and product to iterate quickly.

Requirements

• 3 to 5 years of experience in product marketing: ideally crypto background
• Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably
• Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert
• Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action
• Analytical mindset with proficiency in marketing analytics and user research
• Experience in regulated industries or financial services is a plus
• Bonus: Crypto native or familiarity with community-led growth

Benefits

• Competitive salary
• Attractive annual leave entitlement including birthday, work anniversary
• 401(k) plan with employer match
• Eligible for company-sponsored group health, dental, vision, and life/disability insurance
• Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
• Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
• Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.

Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.

Personal data provided by applicants will be used for recruitment purposes only.

Please note that only shortlisted candidates will be contacted.

We may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position. The purpose is to support our recruitment team in reviewing applications more effectively. These tools assist our recruitment team in their evaluation of your application by providing recommendations, but they do not replace human judgment. Final hiring decisions are ultimately made by humans who consider the insights generated by the tools along with other relevant information. If you would like more details about how your personal information is processed, please contact us.