Growth Marketing Lead: Crypto Exchange & App

Crypto.com; United States; On-site; USD 80,000 - 120,000; Full time

Job summary

A leading company in the cryptocurrency space is seeking a Growth Marketing Hacker. This role focuses on driving user growth and engagement through strategic marketing initiatives and collaboration with product and growth teams. The ideal candidate will have a strong background in product marketing, particularly in the crypto sector, and possess excellent communication and analytical skills. You will be responsible for developing marketing strategies, managing campaigns, and analyzing market trends to optimize user experience and retention.

Qualifications

• 3 to 5 years of experience in product marketing.
• Proven success in launching and scaling B2C products.

Responsibilities

• Lead go-to-market strategy and lifecycle initiatives.
• Design integrated marketing campaigns for user acquisition.
• Define KPIs and utilize tools for reporting.

Skills

Communication

Analytical Skills

Collaboration

Tools

GA4

Tableau

Mixpanel

Job description

A leading company in the cryptocurrency space is seeking a Growth Marketing Hacker. This role focuses on driving user growth and engagement through strategic marketing initiatives and collaboration with product and growth teams. The ideal candidate will have a strong background in product marketing, particularly in the crypto sector, and possess excellent communication and analytical skills. You will be responsible for developing marketing strategies, managing campaigns, and analyzing market trends to optimize user experience and retention.