Remote Product Marketing Lead — Digital Ads

External Only | Blueprint Technologies; United States; Remote; USD 100.000 - 115.000; Vollzeit

Benefits dieser Stelle

Medical, dental, and vision coverage

401(k) retirement plan

Paid time off

Zusammenfassung

Blueprint Technologies is seeking a seasoned Product Marketing professional to lead GTM and messaging for a digital advertising platform. You will translate complex advertising products into customer value, work with Product Management, Marketing, and Sales, and drive launch readiness and adoption.

The role emphasizes advertiser diagnostics, reporting, planning, and insights, with remote work in the United States.

Qualifikationen

• 5+ years of product marketing and/or go-to-market strategy experience.
• 3+ years of digital advertising or ad tech experience.
• 3+ years of customer and market insights experience.
• Demonstrated experience with inbound and outbound product marketing.
• Ability to translate complex technical product capabilities into clear customer-facing value propositions and messaging.
• Strong written and verbal communication skills.
• Experience creating customer-facing, internal, sales, or enablement materials.
• Ability to collaborate effectively with Product Management and cross-functional stakeholders.
• Ability to operate independently and manage multiple priorities in a fast-moving environment.

Aufgaben

• Gather and synthesize advertiser, market, and competitive insights to identify customer needs and product opportunities.
• Partner with Product Management and customer-facing teams to incorporate feedback into product and GTM planning.
• Develop clear positioning, value propositions, messaging, and proof points for advertising products and capabilities.
• Translate technical product functionality into compelling advertiser benefits and use cases.
• Create customer-facing and internal narratives that simplify complex advertising concepts.
• Support go-to-market planning and execution for new products, features, pilots, and platform capabilities.
• Develop launch materials, presentations, FAQs, messaging frameworks, and other supporting assets.
• Develop enablement assets, including pitch decks, product overviews, training materials, and sales resources.

Kenntnisse

Product marketing

Go-to-market

Digital advertising

Customer insights

Communication

Enablement materials

Cross-functional collaboration

Prioritization

Jobbeschreibung

Blueprint Technologies is seeking a seasoned Product Marketing professional to lead GTM and messaging for a digital advertising platform. You will translate complex advertising products into customer value, work with Product Management, Marketing, and Sales, and drive launch readiness and adoption.

The role emphasizes advertiser diagnostics, reporting, planning, and insights, with remote work in the United States.