Product Marketing Manager - Digital Advertising Platform

Blueprint Technologies; Redmond (WA); Remote; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Flexible Spending Account (FSA)

Competitive paid time off

Parental leave

Professional growth and development

Job summary

Blueprint Technologies in Redmond, WA is seeking a product marketing professional to support a digital advertising platform. You will translate complex advertising products into customer value, collaborate with Product Management and cross-functional teams, and help with go-to-market planning, launches, enablement and adoption in a fast-moving environment.

The role emphasizes creating positioning, messaging, and proof points, developing launch materials, and enabling sales with decks and

Qualifications

• 5+ years of product marketing and/or go-to-market strategy experience.
• 3+ years of digital advertising or ad tech experience.
• 3+ years of customer and market insights experience.

Responsibilities

• Gather and synthesize advertiser, market, and competitive insights to identify customer needs and product opportunities.
• Partner with Product Management and customer-facing teams to incorporate feedback into product and go-to-market plans.
• Develop a strong understanding of the digital advertising ecosystem and relevant competitive offerings.
• Develop clear positioning, value propositions, messaging, and proof points for advertising products and capabilities.
• Translate technical product functionality into compelling advertiser benefits and use cases.
• Create customer-facing and internal narratives that simplify complex advertising concepts.
• Support go-to-market planning and execution for new products, features, pilots, and platform capabilities.
• Partner across Product Management, Marketing, Sales, and other teams to support launch readiness and product adoption.
• Develop launch materials, presentations, FAQs, messaging frameworks, and other supporting assets.
• Develop enablement assets, including pitch decks, product overviews, training materials, and sales resources.
• Support stakeholder education on product roadmaps, positioning, customer value, and key product changes.
• Collaborate across teams and adapt to evolving platform priorities and business needs.

Skills

Product marketing

GTM strategy

Ad tech

Customer insights

Cross-functional collaboration

Communication

Job description

Redmond, WA

About Blueprint

Blueprint is a technology solutions firm headquartered in Bellevue, Washington, with teams across the United States. We help organizations turn complex challenges into meaningful outcomes by connecting strategy and execution across AI, cloud, data, product development, and emerging technology.

Our culture is built by people who care deeply about doing exceptional work. We set high standards, take ownership, and continually challenge ourselves and one another to be better. We work hard, support each other, and take genuine pride in what we deliver for our clients, partners, and teams.

At Blueprint, you’ll work alongside talented people with different experiences, expertise, and perspectives. You’ll have opportunities to take on meaningful challenges, expand your skills, and see the impact of what you build.

Bring your perspective. Raise the standard. Build what matters.

In This Role

In this role, you will support product marketing for a digital advertising platform, with an initial focus on advertiser diagnostics, reporting, planning, measurement, and insights. You will partner closely with Product Management and cross-functional stakeholders to translate complex advertising products and capabilities into clear customer value, incorporate customer and market insights into product strategy, and support go-to-market activities for new and evolving capabilities. You will contribute across product positioning, messaging, customer and competitive insights, product launches, enablement, and adoption while managing multiple priorities in a fast-moving product environment.

Responsibilities

Customer, Market & Competitive Insights

• Gather and synthesize advertiser, market, and competitive insights to identify customer needs, product opportunities, and potential adoption barriers.
• Partner with Product Management and customer-facing teams to incorporate advertiser feedback into product and go-to-market planning.
• Develop a strong understanding of the digital advertising ecosystem and relevant competitive offerings.
• Develop clear positioning, value propositions, messaging, and proof points for advertising products and capabilities.
• Translate technical product functionality into compelling advertiser benefits and use cases.
• Create customer-facing and internal narratives that simplify complex advertising concepts.

Go-to-Market & Product Launches

• Support go-to-market planning and execution for new products, features, pilots, and platform capabilities.
• Partner across Product Management, Marketing, Sales, and other teams to support launch readiness and product adoption.
• Develop launch materials, presentations, FAQs, messaging frameworks, and other supporting assets.

Enablement & Cross-Functional Support

• Develop enablement assets, including pitch decks, product overviews, training materials, and sales resources.
• Support stakeholder education on product roadmaps, positioning, customer value, and key product changes.
• Collaborate across teams and adapt to evolving platform priorities and business needs.

Qualifications

• 5+ years of product marketing and/or go-to-market strategy experience, including experience developing positioning, messaging, value propositions, GTM strategies, or product launch plans.
• 3+ years of digital advertising or ad tech experience, with an understanding of the digital advertising ecosystem, advertiser needs, products, and competitive landscape.
• 3+ years of customer and market insights experience, including synthesizing customer feedback, market research, competitive intelligence, or performance signals into actionable recommendations.
• Demonstrated experience with both inbound and outbound product marketing. This is a key eligibility requirement for the role.
• Ability to translate complex technical product capabilities into clear customer-facing value propositions and messaging.
• Strong written and verbal communication skills.
• Experience creating customer-facing, internal, sales, or enablement materials.
• Ability to collaborate effectively with Product Management and cross-functional stakeholders.
• Ability to operate independently and manage multiple priorities in a fast-moving environment.

Preferred Qualifications

• Product marketing, product management, strategy, or related experience within digital advertising, ad tech, marketing technology, SaaS, or platform products.
• Familiarity with advertiser workflows and concepts such as campaign performance, reporting, analytics, measurement, diagnostics, optimization, and media planning.
• Experience partnering closely with Product Management, Sales, and Marketing.
• Demonstrated ability to develop polished presentations, messaging frameworks, product narratives, and sales-enablement materials.
• Experience supporting product launches, pilots, new features, or platform capabilities.

Salary Range

Pay ranges vary based on multiple factors including, without limitation, skill sets, education, responsibilities, experience, and geographical market. The pay range for this position reflects geographic based ranges for Washington state: $100,000- $115,000 USD annually. The salary/wage and job title for this opening will be based on the selected candidate’s qualifications and experience and may be outside this range.

Location: Remote

Blueprint believes that healthy, supported employees do their best work. Eligible employees have access to a comprehensive benefits package that may include:

• Medical, dental, and vision coverage
• Flexible Spending Account (FSA)
• Competitive paid time off
• Parental leave
• Professional growth and development opportunities

Benefits and eligibility may vary based on role, employment status, and location.

Blueprint Technologies, LLC is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, pregnancy, childbirth or related medical conditions, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital or familial status, military or veteran status, citizenship status, or any other characteristic protected by applicable law.

If you need a reasonable accommodation to participate in any part of the application or interview process, please contact [e-mail].

We may use AI-assisted tools to support parts of the recruiting process, including identifying and evaluating candidates based on job-related qualifications and experience. Human recruiters and hiring managers remain actively involved in all hiring decisions. If you require a reasonable accommodation during the hiring process, please contact [e-mail].