Remote Product Marketing Consultant for Government Tech

Remote; San Francisco (CA); Remote; USD 96,000 - 165,000; Full time

Job summary

Nava is seeking a Consultant Product Marketing Manager for our emerging government-focused solutions. This remote (U.S.-based), full-time position reports as a 1099 Independent contractor for a 6-month contract with TBD start date.

You will shape the go-to-market strategy, create positioning and messaging, and align teams to drive lead conversion in a government context. You will collaborate across product, marketing, and business development to refine strategies, develop compelling collateral,

Qualifications

• 8+ years in Product Marketing or related fields.
• Experience standing up product marketing processes from scratch.
• Proven ability to operate in and navigate ambiguity.
• Experience with customer-facing market research.
• Experience developing product marketing messaging, assets, and other collateral.
• Experience with market research and go-to-market experience.
• History of building strong relationships with peers and working effectively across functions.
• Entrepreneurial spirit and startup experience.

Responsibilities

• Define target audiences, customer journeys, and optimize the sales funnel from awareness to acquisition.
• Drive positioning and messaging that is targeted based on customer-vetted value proposition to support both product development and marketing campaigns
• Refine the GTM strategy, product/services, and collateral based on feedback coming from external market research and input
• Work across product and business development teams, pushing them to achieve sales and marketing milestones, often working backwards from demo days, new feature launches or deadlines related to policy updates
• Maintain and prioritize a collateral backlog with vetted user stories and value propositions
• Ensure all functions are coordinated and working in harmony toward common sales and marketing goals
• Develop subject matter expertise on the government tech stack and procurement
• Represent Nava's solutions via demos, market research calls, user research calls, and prospective client calls
• Work with product managers and ensure product documentation, demos, and collateral are discoverable and compelling
• Bridge the product team, sales, and marketing, and ensure effective sales enablement. Stay close to the business development pipeline.
• Position for strength against competition with differentiation in mind

Skills

Product marketing

Marketing processes

Ambiguity handling

Market research

Messaging assets

Go-to-market

Cross-functional collaboration

Startup experience

Job description

Nava is seeking a Consultant Product Marketing Manager for our emerging government-focused solutions. This remote (U.S.-based), full-time position reports as a 1099 Independent contractor for a 6-month contract with TBD start date.

You will shape the go-to-market strategy, create positioning and messaging, and align teams to drive lead conversion in a government context. You will collaborate across product, marketing, and business development to refine strategies, develop compelling collateral,