Remote Product Content Marketing Strategist

Pragmatic Institute, LLC.; Arizona; Remote; USD 70,000 - 100,000; Full time

Benefits offered by this job

Generous time off

Flexible scheduling

Remote team across the U.S.

Job summary

Pragmatic Institute is seeking a Product Content Marketing Manager to blend content and product marketing. You’ll plan, write and edit content, shape course and program descriptions, and ensure Pragmatic’s positioning comes through in every publication.

You’ll work with instructors, the product team, and sales, driving thought leadership and evidence-based content across channels. You’ll leverage AI tools to research, draft, and repurpose content, and you’ll be the final approver ensuring

Qualifications

• Hands-on product management or product marketing experience.
• 3+ years of content marketing experience; B2B preferred.
• Writing samples showing ability to explain complex topics clearly.
• Knowledge of SEO and how LLMs/AI search tools cite content.
• Daily use of AI tools in content work and ability to rewrite or reject AI output.
• Experience collaborating with subject matter experts to turn knowledge into content.
• Experience interviewing customers and prospects to turn insights into market intelligence.
• Ability to define content plans from business goals and measure results against KPIs.
• Comfort working across teams without direct authority.
• Experience with HubSpot, WordPress or Semrush is a plus.

Responsibilities

• Turn webinars, panel discussions and recordings into articles, guides, email content and derived assets.
• Draft LinkedIn posts for instructors and coordinate with social media lead.
• Champion thought leadership and bylined articles; support campaigns.
• Ground content in evidence from research and market data.
• Build market intelligence by talking with customers, tracking competitors and trends.
• Collaborate with product and sales enablement to create go-to-market content and materials.
• Contribute to positioning, messaging and product architecture with practitioner insights.
• Use buyer personas and competitive research to tailor content for buyers.
• Plan and optimize content for search engines and AI answer engines; conduct topic research.
• Run content audits and gap analyses to prioritize topics by demand and goals.
• Identify content sales needs and support sales with offerings content.
• Partner with teams to ensure content supports their initiatives.
• Measure published content and iterate based on results.

Skills

Product management

Content marketing

SEO

AI content tools

Writing

Cross-functional collaboration

Tools

HubSpot

WordPress

Semrush

Job description

Pragmatic Institute is seeking a Product Content Marketing Manager to blend content and product marketing. You’ll plan, write and edit content, shape course and program descriptions, and ensure Pragmatic’s positioning comes through in every publication.

You’ll work with instructors, the product team, and sales, driving thought leadership and evidence-based content across channels. You’ll leverage AI tools to research, draft, and repurpose content, and you’ll be the final approver ensuring