Remote Principal Software Engineer for Digital Media & ESL

Avery Dennison Corporation; Texas; Remote; USD 120,000 - 180,000; Full time

Job summary

Avery Dennison is seeking a Manager, New Initiatives / Digital Media to guide software products across ESLs, digital displays, and in-store campaigns. You will shape strategy, lead a cross-functional team, and drive the lifecycle from conception to deployment and maintenance.

Initially an individual contributor with a path to Technical Lead, you will balance third-party integrations against bespoke solutions to accelerate time-to-market while preserving quality and scalability.

Qualifications

• Bachelor's degree in CS/Engineering or related field.
• 7+ years of professional software engineering experience.
• Proven experience as Lead/Principal/Founding Engineer in startup or high-growth environment.

Responsibilities

• Architect and develop software solutions for digital screens and ESL integrations, initially as a single contributor.
• Hardware integration: collaborate with third-party hardware vendors to integrate devices into our platform.
• Pilot support: troubleshoot live production issues and deploy hotfixes during rollouts to ensure customer success.
• Strategic evaluation: advise leadership on third-party vs in-house solutions aligned with business goals and constraints.
• Team scaling: hire, onboard and lead engineers, establish code standards, CI/CD pipelines, and culture.

Skills

Leadership experience

Backend development

Frontend frameworks

Cloud architecture

Education

Bachelor’s degree in Computer Science, Engineering or related discipline

Job description

Avery Dennison is seeking a Manager, New Initiatives / Digital Media to guide software products across ESLs, digital displays, and in-store campaigns. You will shape strategy, lead a cross-functional team, and drive the lifecycle from conception to deployment and maintenance.

Initially an individual contributor with a path to Technical Lead, you will balance third-party integrations against bespoke solutions to accelerate time-to-market while preserving quality and scalability.