Remote Principal Engineer - Digital Media & ESL Platform

Vestcom; Dallas (TX); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k) Retirement Savings Plan

Comprehensive Medical Plan Options

100% Paid Parental Leave

LGBTQ+ Inclusive Healthcare Support

Job summary

Avery Dennison is seeking a Manager, New Initiatives / Digital Media to lead software strategy for ESL and digital campaigns. You will start as a hands-on contributor, shaping architectural choices, then transition into a Technical Lead to scale the team and drive profitability through thoughtful vendor decisions.

You will oversee cross-functional teams, define technical standards, and partner with grocers to modernize stores with ESLs and in-store printing.

Qualifications

• Bachelor’s degree in Computer Science, Engineering or related field.
• 7+ years of professional software engineering experience.
• Experience as Lead/Principal/Founding Engineer in a startup or high-growth environment.
• Strong backend and frontend proficiency with modern frameworks and languages.
• Cloud architecture experience (Azure preferred).

Responsibilities

• Architect and develop software solutions for digital screens and ESL integrations as a first contributor.
• Collaborate with hardware vendors to integrate devices into the platform.
• Support in-store pilots and deploy hotfixes during critical rollouts.
• Evaluate third-party vs. in-house solutions to balance speed and competitiveness.
• Help hire, onboard, and scale a team of engineers; establish code quality standards and CI/CD pipelines.

Skills

Backend development

Frontend frameworks

Cloud architecture

Leadership experience

C#/Java/Go

Education

Bachelor’s degree in CS/Engineering

Tools

Azure

AWS/GCP

Job description

Avery Dennison is seeking a Manager, New Initiatives / Digital Media to lead software strategy for ESL and digital campaigns. You will start as a hands-on contributor, shaping architectural choices, then transition into a Technical Lead to scale the team and drive profitability through thoughtful vendor decisions.

You will oversee cross-functional teams, define technical standards, and partner with grocers to modernize stores with ESLs and in-store printing.