Principal Software Engineer, Digital Media & ESL Platforms

VetJobs; Dallas (TX); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

LGBTQ+ Inclusive Healthcare

401(k) Retirement Savings Plan

Comprehensive Medical Plan Options

100% Paid Parental Leave

Job summary

Avery Dennison is seeking a Manager, New Initiatives / Digital Media to oversee innovative software products for our retail technology platform. You will guide cross-functional teams, drive the software development lifecycle, and ensure alignment of technical investment with business goals.

The role blends technical strategy with business execution, starting as a high-level individual contributor and evolving into a technical lead to scale the team.

Qualifications

• 7+ years of professional software engineering experience.
• Experience as Lead, Principal, or Founding Engineer in startup or high-growth environment.
• Strong proficiency in backend development (C#/.NET, Java, or Go) and frontend frameworks (Angular, React, or Vue).
• Experience with Cloud Architecture (Azure preferred, AWS/GCP acceptable).

Responsibilities

• Architect and develop software solutions for digital screens and ESL integrations, starting as a single contributor.
• Collaborate with third-party hardware vendors to integrate devices into the platform.
• Support in-store pilots and deploy hotfixes to ensure customer success during critical rollouts.
• Help leadership determine technical viability of third-party vs in-house solutions and provide a technical reality check.
• Assist in hiring, onboarding, and leading a team of engineers, establishing coding standards and CI/CD pipelines.

Skills

Backend development (C#/.NET)

Frontend frameworks (Angular/React/Vue

Cloud architecture (Azure/AWS/GCP)

Leadership experience

Education

Bachelors in CS/Engineering

Tools

CI/CD pipelines

Job description

Avery Dennison is seeking a Manager, New Initiatives / Digital Media to oversee innovative software products for our retail technology platform. You will guide cross-functional teams, drive the software development lifecycle, and ensure alignment of technical investment with business goals.

The role blends technical strategy with business execution, starting as a high-level individual contributor and evolving into a technical lead to scale the team.