Remote PR Specialist — Earned Media & Campaign Strategy

Emploive; Northern (KY); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

401(k) Match

Unlimited PTO

Health Insurance

Dental & Vision Insurance

Company-provided MacBook

Fully Remote

Job summary

RR Digital is expanding its earned media practice and seeks a hands‑on PR Specialist to manage day‑to‑day earned‑media work for multiple law‑firm clients. You will pitch reporters, draft materials, and report results while collaborating with SEO, content, and social teams.

The role emphasizes original research, data‑driven stories, and careful handling of sensitive advocacy campaigns across a remote U.S. client base.

Qualifications

• Roughly 3–5 years of hands-on PR/media relations experience in agency or fast-moving, multi-account environments.
• Proven ability to independently pitch media, manage inquiries and secure earned coverage.
• Excellent writing and editing skills with strong news judgment.
• Strong organizational skills and the ability to manage multiple campaigns and deadlines.
• Comfort working with clients, subject-matter experts, journalists, and cross-functional teams.
• Understanding of earned media, sponsored content, and press release distribution.

Responsibilities

• Own execution of assigned campaigns: organize briefs, draft materials, build targeted outlet lists, conduct outreach, follow up, manage responses, and report results.
• Pitch journalists, editors, podcast producers, newsletter writers, and other relevant publishers with individualized, newsworthy angles; maintain and grow authentic media relationships.
• Draft and edit press releases, story pitches, attorney commentary, statements, interview briefs, thought‑leadership materials, and client updates.
• Identify proactive opportunities from breaking news, litigation developments, public records, client milestones, and timely trends.
• Support digital PR campaigns promoting credible original research, surveys, useful resources, and data‑driven stories; coordinate outreach sequencing, exclusives, and embargoes when appropriate.
• Collaborate with SEO and link‑building colleagues to connect editorial opportunities with relevant content and audience goals, without compromising journalistic standards or pitching solely for links.
• Coordinate attorneys and clients for interviews, approvals, and time‑sensitive journalist requests; maintain accurate calendars, status updates, and campaign records.
• Monitor and clearly distinguish independent earned coverage, wire syndication, editorial mentions and links, referral activity, and other campaign outcomes.
• Help refine repeatable processes, reporting templates, campaign intake, and cross‑team workflows as the earned‑media practice grows.
• Handle confidential and sensitive legal and survivor‑advocacy matters with care, accuracy, sound judgment, and discretion.

Skills

PR/media relations

Pitching journalists

Media outreach

Writing and editing

Project management

Tools

Muck Rack

Cision

PR Newswire

Media monitoring tools

Job description

RR Digital is expanding its earned media practice and seeks a hands‑on PR Specialist to manage day‑to‑day earned‑media work for multiple law‑firm clients. You will pitch reporters, draft materials, and report results while collaborating with SEO, content, and social teams.

The role emphasizes original research, data‑driven stories, and careful handling of sensitive advocacy campaigns across a remote U.S. client base.