Remote PR Lead for US & Canada Media

Australia Inc.; Los Angeles (CA); Remote; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) plan with employer contribution

Paid annual leave (20 days)

Paid sick leave (15 days)

Bonus leave days (up to 3)

Medical, dental and vision insurance

Life insurance & long-term disability

Healthy Lifestyle Benefit

Job summary

Tourism Australia is hiring a Public Relations Manager to lead PR for the USA and Canada from a fully remote role based in New York, with travel to markets as needed. The role reports to the Regional Marketing and Communications Manager in Los Angeles and requires collaboration across global teams and partners.

We seek a senior PR professional with a track record in top-tier media, strong English communication, and solid leadership.

Qualifications

• Minimum five years PR experience with top-tier media.
• Degree in marketing, PR or communications.
• Knowledge of Australia tourism products and markets.
• Excellent written and verbal English communication skills.
• Strong knowledge of PR strategy development, media relations and measurement.
• Established media and talent management networks.
• Experience budgeting, suppliers, contracts and negotiations.
• Demonstrated people leadership and team development.
• Strong project management and delivery within budget.
• Ability to manage issues and translate ambiguity into decisions.
• Creative and analytical thinking with measurable outcomes.
• Cross-cultural collaboration in a global matrix environment.

Responsibilities

• Develop, implement and evaluate PR strategy for USA and Canada.
• Lead ongoing media relations, including releases and proactive pitches.
• Create persuasive media materials and maintain media databases.
• Manage PR activity, coverage, and market developments with reporting.
• Build relationships with Tourism Australia teams and partners.
• Identify PR opportunities with consumer marketing and partnerships.
• Lead and develop the regional PR team and performance.
• Manage PR agencies, suppliers, budgets, contracts and governance.
• Contribute to regional strategy and communications planning.

Skills

Public relations

English communication

PR strategy

Media relations

Budget management

People leadership

Project management

Cross-cultural collaboration

Issue management

Media networks

Negotiation

Education

Bachelor's degree in Marketing, PR or Communications

Job description

Tourism Australia is hiring a Public Relations Manager to lead PR for the USA and Canada from a fully remote role based in New York, with travel to markets as needed. The role reports to the Regional Marketing and Communications Manager in Los Angeles and requires collaboration across global teams and partners.

We seek a senior PR professional with a track record in top-tier media, strong English communication, and solid leadership.