Remote Portfolio Marketing Lead - Specialty Crops

Rovensa; United States; A distancia; USD 90.000 - 140.000; Jornada completa

Descripción de la vacante

Rovensa Next is seeking a Portfolio Marketing Manager to lead marketing strategy and commercial execution for its specialty crop portfolio across the U.S. and Canada.

You will translate technical data into compelling product claims and drive market growth in adjuvants, biostimulants, and nutritional products. You will collaborate with Marketing, Technical & Development, Key Account Management, and Regional teams, enabling sales with strong messaging and collateral.

Formación

• Bachelor's degree in a relevant field is required.
• Minimum 7 years of product marketing, brand management, product management, or commercial marketing experience in agricultural inputs.
• Experience marketing specialty crop products (adjuvants, biostimulants, nutritional products) or related tech.
• Proven ability translating agronomic/technical data into customer-focused marketing strategies.
• Experience leading go-to-market plans across distributor, retailer, PCA, and grower channels.

Responsabilidades

• Lead marketing strategy and commercial execution for Rovensa Next's specialty crop portfolio in the U.S. and Canada.
• Develop growth strategies to protect and expand market share in competitive categories.
• Translate scientific data into credible product claims and messaging.
• Create go-to-market plans aligned to crop cycles and channel priorities.
• Provide sales enablement resources and collaborate with cross-functional teams to drive adoption and revenue.

Conocimientos

Product marketing

Go-to-market strategy

Market analysis

Communication skills

Cross-functional leadership

Agricultural inputs knowledge

Educación

Bachelor's degree in Agronomy, Crop Science, Pomology, Viticulture, Agricultural Marketing, Business, or related field

MBA or advanced degree

Herramientas

Microsoft Office

Marketing analytics tools

CRM tools

Descripción del empleo

Rovensa Next is seeking a Portfolio Marketing Manager to lead marketing strategy and commercial execution for its specialty crop portfolio across the U.S. and Canada.

You will translate technical data into compelling product claims and drive market growth in adjuvants, biostimulants, and nutritional products. You will collaborate with Marketing, Technical & Development, Key Account Management, and Regional teams, enabling sales with strong messaging and collateral.