Head of PLG Growth & Revenue Strategy

IBM

Tucson (AZ)

On-site

USD 180,000 - 260,000

Full time

5 days ago

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Job summary

IBM is seeking a Head of Product Led Growth Marketing to define and optimize a PLG strategy across the customer journey. You will lead a multidisciplinary team with Product, Marketing, Sales, Data Science, and Engineering to improve acquisition, activation, and downstream revenue.

You will design measurement frameworks, run experimentation agendas, and translate insights into investment decisions. The role emphasizes AI-enabled growth, product-signal to sales handoffs, and scalable GTM alignment.

Qualifications

Master's degree required in a relevant field.
8+ years in product management or growth roles.
Experience leading PLG and growth strategy.
Strong SQL; familiarity with Hex, Tableau, Amplitude, or BigQuery.

Responsibilities

Lead a multidisciplinary growth team across Product, Marketing, Sales, and Data Science.
Define and optimize PLG growth across the full funnel.
Build measurement frameworks, experiments agenda and dashboards.
Optimize digital channels and acquisition strategies across paid, organic and product-led channels.
Strengthen product-led sales handoffs and GTM alignment.
Incorporate AI-driven personalization and automation in growth workflows.