Growth Architect: Product-Led Marketing for AI-Driven SaaS

IBM Computing

Seattle (WA)

On-site

USD 180,000 - 240,000

Full time

10 days ago

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Job summary

IBM Software is seeking a Head of Product Led Growth Marketing to lead a cross-functional team driving product-led growth across the full funnel, from acquisition to high-value conversions. You will collaborate with Product, Marketing, Sales, Data Science, and Engineering to optimize signups and downstream revenue, while building measurement frameworks and testing agendas.

You will steer experimentation, scale marketing programs, and refine the product-to-sales handoff, ensuring strong alignment

Qualifications

8+ years in product management, growth marketing, growth strategy, or growth analytics with a focus on product-led growth, funnel optimization, experimentation, and revenue impact.
2+ years in a leadership role managing high-performing teams.

Responsibilities

Define and optimize PLG growth strategy across the full funnel—from acquisition through high-value conversion.
Lead and scale a multidisciplinary growth team and establish a culture of experimentation and learning.
Evaluate paid, organic, and product-led acquisition channels and translate insights into investment decisions.
Establish metrics, models, and frameworks to assess funnel health and customer value.
Design the product-led sales handoff and align GTM with product launches and campaigns.
Partner with Product and Engineering to incorporate AI-driven evaluation and automation into growth workflows.